Welcome to Episode 124: In this episode of the Localization Fireside Chat, we share a clear playbook for buying a franchise the right way. We dig into time freedom vs myth, how to filter brands, what to read in the FDD, and the calls you must make before you invest. You will leave with a simple system to choose, validate, and operate with confidence.

What you will learn

• How to define your role first then pick the brand

• A fast filter to sort winners from hype

• What to check in Item 19, training, territory, and support

• The right way to run validation calls with owners

• Funding basics, SBA, E2 visa, and total cost math

• Semi-abstent vs. owner operator, what works in real life

• A 90 day plan to launch and measure early traction

Chapters

00:00 Intro

02:00 Buy a life, not a job

07:30 Time freedom vs passive income myth

12:40 The franchise filter and role first thinking

18:10 Reading the FDD, Item 19 and support

24:00 Validation calls that reveal the truth

31:00 Funding options, SBA and E2 visa

37:30 Semi absentee vs owner operator

44:00 First 90 days and success metrics

49:00 Final takeaways

Guest

Giuseppe Grammatico, Franchise expert and author

Host

Robin Ayoub, Founder, Localization Fireside Chat

Watch more and connect

• Website, www.L10NFiresideChat.com

• Spotify, https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX

• Be a guest, https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording

• LinkedIn, https://www.linkedin.com/in/robinayoub/

Disclaimer

Opinions are shared for educational and discussion purposes. Always apply judgment in your own context.

Welcome to Episode 123: In this episode of the Localization Fireside Chat, Viveta Gene, PhD shares a clear, human-first view of how to build quality in localization. We talk about why teams should pay for thinking not typing, how to use AI as a tool without losing the human edge, and practical ways buyers can source, scope, and measure work that actually moves outcomes.

What you will learn

• Why cognitive effort in post editing and review should be measured and compensated

• How to design human in the loop so AI speeds work without lowering quality

• A simple buyer playbook, scope clearly, measure what matters, pay for value

• When to automate and when to slow down for expert judgment

• How Greece fits into the global market and where nearshore teams shine

Chapters

00:00 Intro

02:00 Pay for thinking, not typing

07:30 AI is a tool, people drive value

12:40 Human in the loop that actually works

18:10 Fair compensation for cognitive work

24:00 A buyer’s playbook for quality outcomes

31:00 Greece in the global localization market

37:30 Building teams, values, and trust

44:00 Final takeaways

Guest

Viveta Gene, PhD, Localization leader and researcher

Host

Robin Ayoub, Founder, Localization Fireside Chat

Watch more and connect

• Website, www.L10NFiresideChat.com

• Spotify, https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX

• Be a guest, https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording

• LinkedIn, https://www.linkedin.com/in/robinayoub/

Disclaimer

Opinions are shared for education and discussion. Always apply judgment in your own context.

When sales feel heavy, results stall and stress climbs.

In this practical episode, I sit down with Dr. Deepak Bhootra, Sandler trainer and sales strategist, to unpack a calm, repeatable approach to selling that wins more and stresses less. We dig into emotional fluency, coaching the middle of the team, AI as an assist, and the career rebuild playbook from his new book Rise Up.

Together, we explore the questions many teams avoid:

Can mindset and process lower stress while raising win rates

How do you coach the middle 50 percent for consistent performance

Where does AI add value without losing the human edge

What are the steps to rebuild a career after a setback

🎧 About the episode:

This conversation is a field guide for modern sellers and leaders. We focus on simple moves that improve discovery, strengthen coaching, and create durable results across a team. If you lead a quota carrying team or you sell for a living, this one is for you.

💡 Key Takeaways

• Emotional fluency changes discovery and negotiation

• Coaching the middle 50 percent moves the whole number

• AI should augment the seller, not replace judgment

• A simple process turns activity into results

• You can rise without burning out

⏱ Chapters

00:00 Intro

02:10 Why sellers burn out and what to do first

08:45 Emotional fluency in real sales conversations

16:20 Coaching the middle 50 percent

24:30 Process that sticks and scales

33:00 AI as an assist, not a crutch

41:40 Career rebuild moves from Rise Up

50:00 Final takeaways

🔗 Connect and Learn More

Guest

• Dr. Deepak Bhootra

• Email, deepak@bhootra.com

• Email, deepak.bhootra@sandler.com

• Phone, +1 346 244 3550

• LinkedIn, https://www.linkedin.com/in/deepakbhootra/

• Community for B2B sales reps, https://community.jabulani.sandler.com/

• Book, RISEUP, Your Career Reclaimed

Host and Show

• Localization Fireside Chat, www.L10NFiresideChat.com

• Listen on Spotify, https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX?si=608c4ad8d55b4e3d

• Be a guest, https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording

⚠️ Disclaimer

This episode shares opinions and experiences for education and discussion. Nothing here is legal, financial, or medical advice. Always apply judgment in your own context.

#sales #coaching #b2b #sandler #emotionalskills #ai #mindset #careergrowth #leadership #salesprocess #discovery #resilience #buyerpsychology #localizationfiresidechat