『Localization Fireside Chat』のカバーアート

Localization Fireside Chat

Localization Fireside Chat

著者: Robin Ayoub
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Welcome to the Localization Fireside Chat, where ideas spark, insights flow, and the global language industry comes to life.

This podcast takes you on a journey through the dynamic world of localization, language, AI, and global content strategy. Whether you're a seasoned industry leader or new to the field, you'll find thought-provoking conversations, inspiring stories, and fresh perspectives on how we connect across cultures and languages.

Each episode features candid dialogues with localization pioneers, tech innovators, entrepreneurs, and creatives who are shaping the future of global communication. From cultural adaptation and multilingual content to AI in translation, we unpack the trends, tools, and tactics that matter most.

🎙️ Expect:

  • Real conversations with real experts
  • Deep dives into localization, AI, tech, and storytelling
  • Practical insights, inspiring career journeys, and bold ideas
  • A global, inclusive, and unscripted vibe

This is more than a podcast. It’s a community for curious minds who care about the power of language, technology, and connection.

Want to be a guest?

📧 Email: L10Nfiresidechat@gmail.com

📅 Book your spot: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording

Disclaimer: The views expressed in this podcast are my own and do not reflect the opinions of my employer. The Localization Fireside Chat is an independent platform focused on education, industry insight, and open dialogue across the global language, localization, and AI communities.

All rights copy, distribution are reserved for L10NFiresideChat
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エピソード
  • Buy a Life, Not a Job | Franchise Playbook
    2025/10/28

    Welcome to Episode 124: In this episode of the Localization Fireside Chat, we share a clear playbook for buying a franchise the right way. We dig into time freedom vs myth, how to filter brands, what to read in the FDD, and the calls you must make before you invest. You will leave with a simple system to choose, validate, and operate with confidence.

    What you will learn

    • How to define your role first then pick the brand

    • A fast filter to sort winners from hype

    • What to check in Item 19, training, territory, and support

    • The right way to run validation calls with owners

    • Funding basics, SBA, E2 visa, and total cost math

    • Semi-abstent vs. owner operator, what works in real life

    • A 90 day plan to launch and measure early traction

    Chapters

    00:00 Intro

    02:00 Buy a life, not a job

    07:30 Time freedom vs passive income myth

    12:40 The franchise filter and role first thinking

    18:10 Reading the FDD, Item 19 and support

    24:00 Validation calls that reveal the truth

    31:00 Funding options, SBA and E2 visa

    37:30 Semi absentee vs owner operator

    44:00 First 90 days and success metrics

    49:00 Final takeaways

    Guest

    Giuseppe Grammatico, Franchise expert and author

    Host

    Robin Ayoub, Founder, Localization Fireside Chat

    Watch more and connect

    • Website, www.L10NFiresideChat.com

    • Spotify, https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX

    • Be a guest, https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording

    • LinkedIn, https://www.linkedin.com/in/robinayoub/

    Disclaimer

    Opinions are shared for educational and discussion purposes. Always apply judgment in your own context.

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    52 分
  • Cognitive Work Matters, How to Buy Translation Right: Viveta Gene, PhD.
    2025/10/26

    Welcome to Episode 123: In this episode of the Localization Fireside Chat, Viveta Gene, PhD shares a clear, human-first view of how to build quality in localization. We talk about why teams should pay for thinking not typing, how to use AI as a tool without losing the human edge, and practical ways buyers can source, scope, and measure work that actually moves outcomes.

    What you will learn

    • Why cognitive effort in post editing and review should be measured and compensated

    • How to design human in the loop so AI speeds work without lowering quality

    • A simple buyer playbook, scope clearly, measure what matters, pay for value

    • When to automate and when to slow down for expert judgment

    • How Greece fits into the global market and where nearshore teams shine

    Chapters

    00:00 Intro

    02:00 Pay for thinking, not typing

    07:30 AI is a tool, people drive value

    12:40 Human in the loop that actually works

    18:10 Fair compensation for cognitive work

    24:00 A buyer’s playbook for quality outcomes

    31:00 Greece in the global localization market

    37:30 Building teams, values, and trust

    44:00 Final takeaways

    Guest

    Viveta Gene, PhD, Localization leader and researcher

    Host

    Robin Ayoub, Founder, Localization Fireside Chat

    Watch more and connect

    • Website, www.L10NFiresideChat.com

    • Spotify, https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX

    • Be a guest, https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording

    • LinkedIn, https://www.linkedin.com/in/robinayoub/

    Disclaimer

    Opinions are shared for education and discussion. Always apply judgment in your own context.

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    52 分
  • Sales, Win More, Stress Less with Dr. Deepak Bhootra
    2025/10/22

    When sales feel heavy, results stall and stress climbs.

    In this practical episode, I sit down with Dr. Deepak Bhootra, Sandler trainer and sales strategist, to unpack a calm, repeatable approach to selling that wins more and stresses less. We dig into emotional fluency, coaching the middle of the team, AI as an assist, and the career rebuild playbook from his new book Rise Up.

    Together, we explore the questions many teams avoid:

    Can mindset and process lower stress while raising win rates

    How do you coach the middle 50 percent for consistent performance

    Where does AI add value without losing the human edge

    What are the steps to rebuild a career after a setback

    🎧 About the episode:

    This conversation is a field guide for modern sellers and leaders. We focus on simple moves that improve discovery, strengthen coaching, and create durable results across a team. If you lead a quota carrying team or you sell for a living, this one is for you.

    💡 Key Takeaways

    • Emotional fluency changes discovery and negotiation

    • Coaching the middle 50 percent moves the whole number

    • AI should augment the seller, not replace judgment

    • A simple process turns activity into results

    • You can rise without burning out

    ⏱ Chapters

    00:00 Intro

    02:10 Why sellers burn out and what to do first

    08:45 Emotional fluency in real sales conversations

    16:20 Coaching the middle 50 percent

    24:30 Process that sticks and scales

    33:00 AI as an assist, not a crutch

    41:40 Career rebuild moves from Rise Up

    50:00 Final takeaways

    🔗 Connect and Learn More

    Guest

    • Dr. Deepak Bhootra

    • Email, deepak@bhootra.com

    • Email, deepak.bhootra@sandler.com

    • Phone, +1 346 244 3550

    • LinkedIn, https://www.linkedin.com/in/deepakbhootra/

    • Community for B2B sales reps, https://community.jabulani.sandler.com/

    • Book, RISEUP, Your Career Reclaimed

    Host and Show

    • Localization Fireside Chat, www.L10NFiresideChat.com

    • Listen on Spotify, https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX?si=608c4ad8d55b4e3d

    • Be a guest, https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording

    ⚠️ Disclaimer

    This episode shares opinions and experiences for education and discussion. Nothing here is legal, financial, or medical advice. Always apply judgment in your own context.

    #sales #coaching #b2b #sandler #emotionalskills #ai #mindset #careergrowth #leadership #salesprocess #discovery #resilience #buyerpsychology #localizationfiresidechat

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    52 分
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