In this episode of Online with Amr The Internet Guy, I speak with Sam Sarsten, founder of Thencan SEO and Websites, who made a fascinating transition from emergency medical technician to local SEO specialist.

Sam shares practical insights about helping businesses with physical locations thrive online through his three-pillar approach to local SEO: Google Business Profile optimization, strategic website development, and building authority through relevant backlinks. You'll hear real success stories, including a cabinetmaker who went from an empty shop to generating $30,000 monthly from Google leads alone.

Whether you're a business owner looking to improve your online visibility or a web professional wanting to add SEO services, this conversation offers actionable strategies.

We cover:

1. Sam's transition from EMT working 24-hour shifts to founding a successful SEO agency

2. How an "accidental web design" project for a friend sparked his interest in WordPress and web design

3. The three pillars of local SEO: Google Business Profile, website optimization, and building authority through backlinks

4. The difference between local SEO and national/e-commerce SEO

5. Real success stories like George the cabinetmaker who went from an empty shop to $20,000-$30,000 monthly revenue from Google leads

6. How AI is impacting search but why local SEO remains stable and essential

7. Why local businesses need findability more than ever in the digital age

8. Sam's Local SEO Academy where he teaches web designers to add SEO as a growth service

9. The importance of strategy before tactics in SEO (avoiding what Sam calls "guess-SEO")

10. Realistic timeframes for seeing SEO results based on competition and starting point

Here's how to get in touch with Sam [http://theinternetguy.training/restart/2]