Derrel Allen (Total Online Marketing) and Kris O'Connor (Kris O'Connor Marketing Gems) get into why local citations still matter and how directory authority actually helps a business rank. Derrel runs TOUSAN BOLD, the Talk Of USA Network of Business Oriented Local Directories, 15 sites built for DFW businesses and the agencies that serve them, out of the main hub at talkofusa.com, with city-specific sites like talkofallen.com that have been live since 2012. He breaks down why the directory page itself doesn't need to rank on page one of Google to be valuable, it's the backlink authority it hands to your main site that does the work.

Kris brings her Google Business Profile expertise into the conversation and makes the case for nailing the basics, proper image alt tags and solid meta descriptions, before chasing whatever new marketing trend shows up next. Both of them land hard on NAP consistency, keeping your business Name, Address, and Phone number identical everywhere it's listed. Kris even keeps a dedicated document just to track exact spelling and formatting (ST vs Street, that kind of thing) so Google isn't left guessing.

If you've got some slower weeks this summer, this is your homework: go find out which directories your business should actually be listed in.

Derrel Allen -- Total Online Marketing

www.totalmagic.com

Kris O'Connor -- Kris O'Connor Marketing Gems

bttom.com/url/kris

Talk of USA

TOUSAN BOLD talkofusa.com

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