Culture is happening whether you design it or not. The real question is, is it accelerating your strategy or quietly sabotaging it?

Live from CultureCon 2024, Jasmine Bellamy sits down with Jeff Lindemann of WD-40 Company to unpack what it truly means to create the culture you want. Jeff shares why culture is not an HR initiative but a CEO responsibility, how belonging became the foundation of their global organization, and why they run the business from the strategy down instead of the spreadsheet up. 🌎

From a 9x return on value creation to a market cap growth from 350 million to 3.5 billion, Jeff makes a compelling case that employee engagement is not a soft metric. It is a competitive advantage. If you are a people-first leader who wants culture to fuel long term value, this conversation will challenge and inspire you to lead with intention.

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Key Takeaways:

• Intentional culture accelerates business strategy execution
• Belonging drives engagement and long term value
• Culture is a CEO responsibility, not HR task
• Strategy down beats spreadsheet up leadership
• Engagement directly correlates with financial performance