What if your company values weren't just words on a wall, but a lived, breathing part of your culture that drives every hire, fire, and daily decision?

Live from CultureCon® 2025 in Madison, Wisconsin, Nikki Lewallen Gregory sits down with Eliza Jackson of ButcherBox for a conversation that flips traditional HR playbooks on their head.

With a colorful background that spans finance, kindergarten classrooms, and hypergrowth startups, Eliza brings a refreshingly real perspective on what it takes to build values-driven organizations that actually walk the talk.

From rejecting high-performing candidates who don't align with company values to ensuring every employee has access to a personal coach, Eliza breaks down ButcherBox's radical approach to "baking in" culture at every level. You'll hear how they future-proof their workforce through mindset over skillset, maintain startup agility at scale, and foster a culture of relentless improvement, all while staying human at the core.

Additional Resources:

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• Values must be embedded across all touchpoints.
• Coaching unlocks personal and organizational growth.
• Hire for mindset, not just experience.
• Startup culture can scale if you're intentional.
• Inner work fuels external culture strength.