Tired of being another echo in a sea of podcasts? Learn how to craft authentic, impactful content that connects—and stands out. 🎙 Subscribe now!

What You’ll Learn:

• Why copying big-name podcasts like Joe Rogan or Steven Bartlett is hurting your show
• The truth behind content saturation and audience trust
• Mike’s 5-step framework for powerful long-form storytelling
• How to anchor your content in meaning, emotion, and personal truth
• The key to creating shareable, unforgettable content

In an industry flooded with imitation, Mike Liguori delivers a powerful wake-up call to aspiring podcasters and content creators: stop copying, start connecting. He dives into the dangerous trend of mimicking popular formats—like flashy intros or viral clips—without honoring the core reason your show exists. It’s not just about aesthetics or algorithms; it’s about trust, vulnerability, and the ability to truly move your audience.

Mike introduces a practical and empowering 5-step framework designed to help creators rediscover their unique voice. From starting with meaning to teaching through personal experience, every step is a call back to intentional, human-centered storytelling. Whether you’re 10 episodes in or 100, this episode is your reset button—a guide to crafting compelling content that actually resonates.

This isn’t just advice—it’s a mindset shift. And it might be exactly what your show needs.

Love this episode? Subscribe so you never miss a storytelling masterclass.

Website: liveyourtruth.media

LinkedIn: https://www.linkedin.com/in/michaelliguori/

Instagram: https://www.instagram.com/mike.liguori/

===== ABOUT MIKE LIGUORI =====

Mike Liguori, host of Built To Tell, helps creators and entrepreneurs harness the power of story to stand out and connect. With deep insight into the content world and a passion for authenticity, Mike delivers straight-talk strategy to help you build a podcast—and a brand—that lasts.

Struggling to Build Trust Online? Discover the 3-Step Trust Framework. Subscribe for Weekly Insights!

We’re living in a trust recession—and it's killing online conversions. In this episode of Build to Tell, Mike Liguori reveals a powerful 3-step Trust Framework that helps creators, entrepreneurs, and founders rebuild trust and connect authentically in the age of AI, scams, and deepfakes.

What You’ll Learn:

• Why audience trust is at an all-time low—and how to turn it around.

• How to use “Intent, Story, and Way” to structure content that converts.

• Real-life pitfalls of quantity-over-quality content strategies.

• The secret to transforming passive viewers into loyal customers.

As AI-generated content floods the internet and skepticism rises, your audience is craving realness. Mike shares how you can cut through the noise with intentional messaging, relatable storytelling, and simple, actionable next steps. You don’t need gimmicks—you need heart, clarity, and consistency.

Tune in to learn how to lead with purpose, share personal stories that resonate, and guide your audience with a frictionless path forward. This episode is a masterclass for anyone building a personal brand or business in today’s noisy digital landscape.

Enjoyed this episode? Hit the like button, subscribe, and comment below with your biggest takeaway!

Website: liveyourtruth.media

LinkedIn: https://www.linkedin.com/in/michaelliguori/

Instagram: https://www.instagram.com/mike.liguori/

#TrustFramework #ContentMarketingTips #BuildToTell #StorytellingForBusiness #AuthenticMarketing #PodcastForCreators

Master storytelling that builds real relationships online in 3 simple steps! Subscribe now to transform your content.

In this episode, Mike Liguori breaks down the signature 3-part Problem-Story-Teach framework—an essential storytelling tool for creators, coaches, podcasters, and YouTubers. Learn how to instantly capture attention, relate through personal stories, and deliver actionable value that keeps your audience coming back. Whether you're recording a podcast or shooting a video, this episode reveals how storytelling can drive connection and engagement in every piece of content you create.

Love this framework? Hit that subscribe button and leave a comment below

Connect with Mike:

Instagram: https://www.instagram.com/mike.liguori/

Website: https://liveyourtruth.media/

Joe Polish, one of the most sought-after marketers alive today, is here to turn your perception of selling on its head. Known for his unparalleled networking prowess and ability to connect with anyone, Joe spills his secrets on the art of selling without sleaze. In today’s episode Mike and Joe dive deep into how selling with authenticity and heart isn't just a strategy—it's a superpower. Tune in to discover the unconventional tactics that transformed Joe into a marketing legend and how you can leverage these insights to elevate your business game, connect with people on a whole new level, and close deals like never before.

TIMESTAMPS:

00:00 Joe’s radical philosophy that flips traditional business wisdom on its head.

07:24 How to sell without losing your soul.

16:27 Joe Polish's powerful tips for building genuine rapport and trust.

19:34 Navigating pain in sales and in life.

27:50 The dark side of generosity.

34:14 What’s in it for Joe Polish?

36:35 Severe pain can lead to extraordinary compassion. Here’s what it means for you.

41:24 Actionable tips to identify and set boundaries.

45:34 How to handle draining requests: Joe Polish’s strategy for saying no.

50:54 Final thoughts on building world class relationships.

LINKS:

Follow Live Your Truth on Social Media

Instagram: https://www.instagram.com/liveyourtruth.media/

Facebook: https://www.facebook.com/liveyourtruthmedia

LinkedIn: https://www.linkedin.com/company/live-your-truth-media/

Visit https://www.liveyourtruth.media/ to create your new way of being.

Connect with Joe: https://www.instagram.com/joepolish/

What happens when fitness becomes more than just a workout routine?

In this powerful episode, Mike sits down with Allie Arruda, a gym owner and entrepreneur who turned personal tragedy into a thriving business and a mission to inspire others. Allie opens up about the devastating loss of her brother and how it became the catalyst for her passion for fitness, wellness, and creating a life she truly loves.

Dive into how she and her husband have built not only a successful gym but a community that radiates positive energy and support. Learn the secrets behind their incredible success, the importance of mental health, and how they’ve manifested their dreams together. This is an episode you don’t want to miss—it’s raw, real, and filled with the kind of inspiration that could seriously change your life.

TIMESTAMPS:

00:00 When loss is the catalyst for a life transformation.

07:03 The secret to designing your dream life.

13:38 How to overcome entrepreneurship’s toughest challenges.

16:22 The magic formula for building a thriving community.

20:34 Essential tips for entrepreneurs facing a downturn.

23:58 How to realign and energize your business and life.

30:27 The price we pay for big dreams.

36:31 How power couples can maintain harmony and effectiveness.

42:48 Final thoughts.

LINKS:

Follow Live Your Truth on Social Media

Instagram: https://www.instagram.com/liveyourtruth.media/

Facebook: https://www.facebook.com/liveyourtruthmedia

LinkedIn: https://www.linkedin.com/company/live-your-truth-media/

Visit https://www.liveyourtruth.media/ to create your new way of being.

Connect with Alli: https://www.instagram.com/inspireandmove/?hl=en

Could improv be your untapped tool for ongoing entrepreneurial success?

In this game-changing episode, Mike sits down with improv expert Mary Lemmer, who reveals the secrets behind how improv can revolutionize your personal and professional life.

Discover why embracing mistakes and showing up authentically are the ULTIMATE power moves for today's leaders. Mary’s insights will challenge everything you thought you knew about confidence, intuition, and navigating the unpredictable world of business. Plus, get an exclusive sneak peek into her upcoming book, "How to Handle Anything," and learn why improv might just be the essential skill every entrepreneur needs to master. Don't miss this episode packed with transformative strategies that could redefine your approach to success!

TIMESTAMPS:

00:00:00 The Improv Revolution: Could it be the new meditation?

06:38 How entrepreneurs can leverage improv to skyrocket their businesses.

09:54 Yes, And: The ONE phrase that will transform your success.

00:17:00 Why deviating from your script could be your best move.

00:21:56 Why improv is a safe space to connect with your authentic self.

00:21:56 Unlock your true potential with authenticity and improv.

00:32:28 The ultimate guide to handling anything life throws at you.

00:36:48 Why improv is the next essential leadership skill.

00:39:06 Living Your Truth: Mary's simple yet powerful definition.

LINKS:

Follow Live Your Truth on Social Media

Instagram: https://www.instagram.com/liveyourtruth.media/

Facebook: https://www.facebook.com/liveyourtruthmedia

LinkedIn: https://www.linkedin.com/company/live-your-truth-media/

Visit https://www.liveyourtruth.media/ to create your new way of being.

Connect with Mary: https://www.instagram.com/maryimproves

instagram.com/chooseimprove

Are you ready to transform your financial future?

In today’s episode, Mike welcomes Justin Buonomo, a visionary entrepreneur, and seasoned investor. Tune in to discover how his abundant mindset and strategic investments helped him become an equity millionaire, with his faith uniquely integrated with his with finances. Learn from his success story as he reveals how to calculate your freedom number, invest wisely, and live your truth. Don’t miss this chance to revolutionize your approach to wealth and abundance!

TIMESTAMPS:

00:00 Justin Bonomo: From Poker Pro to Proud Father!

03:02 Finding God's Grace Through Fatherhood

06:05 The Truth About Wealth Building: Why Patience is Key

10:13 Client Acquisition and Fulfillment Costs: Why They're a Privilege

16:20 Taxes: Viewing Them as a Privilege

18:55 Financial Freedom: What People Get Wrong

24:30 Investment Strategies: Business vs. Stock Market

28:30 The Path to Becoming an Equity Millionaire

33:30 Faith and Finances: A Spiritual Approach to Wealth

39:00 Living Your Truth: Justin’s Definition

LINKS:

Follow Live Your Truth on Social Media

Instagram: https://www.instagram.com/liveyourtruth.media/

Facebook: https://www.facebook.com/liveyourtruthmedia

LinkedIn: https://www.linkedin.com/company/live-your-truth-media/

Visit https://www.liveyourtruth.media/ to create your new way of being.

Connect with Justin: https://www.instagram.com/justin_buonomo/?hl=en

Are you ready to embrace your authentic self and cultivate the life (and business) of your dreams? On today’s episode, Mike dives deep into the power of living an unscripted life with entrepreneur and coach Jess Bergio. Jess, a trailblazer in the beauty industry turned transformative coach, brings her two decades of experience and a refreshing perspective on authenticity, making her an exceptional guest you won't want to miss.

TIMESTAMPS:

00:00 The power behind Jess’s favorite word.

07:08 Why do so many of us resist authenticity?

12:04 How Jess gives herself permission to live her truth.

18:40 What would you do if anything was possible?

20:39 How women can move towards expressing their true selves.

22:12 Fighting for authenticity in a world that wants you to fit in.

23:24 Branding: The evolution from faceless companies to individuals selling their authentic selves.

26:25 Is your ego sabotaging your success?

32:12 The cost of undervaluing yourself.

34:24 Comparison, the silent killer.

36:00 Aligning with your true self is CRUCIAL for long-term business success.

37:41 Strategic price increases and staying true to your purpose.

41:00 The lifelong game of entrepreneurship.

46:20 Your permission to be polarizing.

48:23 Closing and final thoughts.

LINKS:

Follow Live Your Truth on Social Media

Instagram: https://www.instagram.com/liveyourtruth.media/

Facebook: https://www.facebook.com/liveyourtruthmedia

LinkedIn: https://www.linkedin.com/company/live-your-truth-media/

Visit https://www.liveyourtruth.media/ to create your new way of being.

Connect with Jess: https://www.instagram.com/jessicaburgio/?hl=en