Here’s Episode 100 of Live & Linking and what a brilliant way to celebrate the milestone.

This week I’m joined by Melanie Goodman, LinkedIn trainer, marketing consultant, and one of the leading voices helping professionals understand how to use LinkedIn and Substack together. Melanie has spent years helping businesses turn connections into conversations and conversations into real opportunities. We talked about how LinkedIn has evolved far beyond being just a job hunting platform and why so many business owners are still missing the real opportunity sitting right in front of them.

A big part of the conversation focused on content creation and why long form content is becoming more important than ever. Melanie explained how she uses Substack alongside LinkedIn to build a stronger community, create recurring revenue opportunities, and grow an email list that she actually owns. We also explored repurposing content properly, avoiding SEO problems, and why writing one great long form article can create multiple LinkedIn posts. There’s loads in here for anyone who struggles with consistency or feels overwhelmed trying to keep up with every social media platform.

We also chatted about the reality behind personal content on LinkedIn, why impressions don’t always equal clients, and how genuine engagement still matters most. Melanie shared practical advice about standing out online simply by being human, replying properly to people, and building long term relationships rather than chasing vanity metrics. If you want a smarter, calmer approach to LinkedIn marketing and content creation, this episode is packed with ideas you can use immediately.

Timestamps

00:00 Welcome to Episode 100

00:59 Meet Melanie Goodman

05:28 Why Melanie started using Substack

11:47 What Substack actually is

14:53 Building a long form content strategy

16:00 Repurposing content with AI

17:36 Personal content vs business content

19:29 Why birthdays matter on LinkedIn

21:03 Growing your own email list

24:18 Roast My Post

28:40 Final thoughts

Guest contact details

Melanie Goodman

Email: melaniegoodman@trevisanconsulting.com

Phone: 07555106642

Website: https://www.trevisanconsulting.com

LinkedIn: https://www.linkedin.com/in/melaniegoodman-training-marketing-employeeadvocacy/

Other: https://substack.com/@melaniegoodmanlinkedinconsultant