Ever wonder why guests land on your ordering site, then vanish? It’s not a mystery—it’s cognitive overload. In this episode of Little Raps, Joseph Szala exposes how bloated digital menus, over-designed apps, and confusing checkout flows create mental friction that kills conversions.

What you’ll take away:

• How digital confusion destroys guest trust

• The 4 places where cognitive overload hits hardest

• Simple ways to streamline your online ordering experience

• Real-world UX tactics that actually drive sales

This is the episode every restaurant CMO, digital director, and founder needs in their ears.

🎧 Subscribe and stay sharp. Weekly drops that cut through the fluff and hit where it matters—brand, experience, and growth.

In this episode, Joseph Szala welcomes Warwick McLaren to 3Owl—and together, they unpack what restaurant brand leaders really need to hear right now. Warwick brings years of experience from Cisco, PepsiCo, and major MarTech deployments across the restaurant space.

They cover:

• Why many brands are drowning in “technical debt”

• How lean teams can actually get ROI from complex systems

• The myths (and realities) of loyalty programs

• Why hospitality—not tech—still drives true guest loyalty

If you’re leading a restaurant brand and feeling the weight of tech decisions, franchise pressure, or loyalty fatigue, this episode is packed with strategies to help your team soar.

Restaurant tech and marketing leaders: before you trim that digital experience (DX) budget, listen to this.

In this short, sharp episode, we challenge the common end-of-year impulse to “optimize spend” by cutting digital investments. Whether you’ve built a basic WordPress site or a custom, integrated ecosystem, the job isn’t done once it’s launched—it’s just taking flight.

🎯 Learn why the smartest operators double down post-launch

📊 How DX directly ties to revenue (with measurable ROI)

🛠️ What innovations you can’t afford to ignore

🚀 A real-world case from Krystal (yes, sliders!) that proves the power of frictionless guest engagement

This is your blueprint for staying ahead—not just keeping up. The digital experience is your modern storefront. Let it slide, and you’ll get overtaken.

🔔 Subscribe for more insights on restaurant innovation, marketing ROI, and smarter digital strategies.

Let’s soar into 2026 with smarter investments.

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