The open feed is dead to Gen Z.

They view legacy platforms like Instagram and TikTok as the "vast everybody else." They see landscapes cluttered with ads and algorithms that serve the platform rather than the user.

They are fleeing to closed gardens. They are seeking intimacy. They are rewriting the rules of engagement.

This episode breaks down the recent report from Tumblr and Archrival and what it means for restaurant brand leaders.

We explore why high production value signals an advertisement to a Gen Z brain. We discuss the power of the "Insider" archetype over the paid influencer. We look at how digital tools must drive physical connection.

You have to stop treating digital channels as billboards. You have to start treating them as campfires.

Grab the second edition of Mass Behaving to go deeper into the psychology of belonging: https://www.bullhearted.co/mass-behaving-branding-archetypes-book

We are witnessing a critical failure in leadership when it comes to technology. Too many marketers and executives view tech as a siloed function rather than a foundational necessity.

In this episode, I am joined by Katherine Hubbard of Spotlight Analyst Relations to unpack the data behind this trend. We explore why industries like hospitality and healthcare are lagging behind. We discuss the financial bleeding caused by redundant SaaS tools and the psychological traps of survivorship bias that keep leaders making the same mistakes.

Katherine also pulls back the curtain on Analyst Relations to explain how major players like Forrester influence the market and how your brand can navigate that ecosystem.

This is a wake-up call for leaders who think they can ignore the technical side of the business.

#BusinessStrategy #MarTech #Leadership #SaaS #Marketing

Should you keep guest checkout hidden or activate it? For multi-unit restaurants (40+ units), the appeal of gathering data via forced account signups is clear, but the cost is massive.

Data shows that simple checkout is a top driver of purchase. Forcing a new customer to commit to an account before they trust your food or service is a costly mistake that leads to huge cart abandonment.

Learn why opening guest checkout is the crucial first step to earning their loyalty and how it can lead to results that soar higher like a 50% reduction in abandoned orders.

• Got thoughts? Let us know if you think guest checkout should be killed, opened, or if there's a hybrid approach.