Join us for the latest episode of the She Means Business podcast, hosted by Ashley Mastowski sits down with Lisa Kelly, the founder of the Curly Life Company. Listen as Lisa recounts her transition from a corporate career to tackling the unique challenges of the curly hair care industry, and how she’s shaping solutions for curly-haired individuals everywhere.

Episode Highlights:

• Lisa shares her background in corporate America and her leap into creating a curly hair care company. (01:35)
• Insights into the trials of finding effective curly hair products and the financial investments involved. (04:11)
• Introduction of Lisa’s flagship styling product and its unique design features tailored for curly hair. (15:00)
• Lisa describes her entrepreneurial journey, from initial concept through product development and overcoming setbacks. (17:14)
• Discussion on the importance of patents in protecting innovative product designs and navigating the patent application process. (21:02)
• Strategies for effectively reaching and engaging the target market, and the decision to launch on Amazon. (27:20)
• The benefits and challenges of balancing product sales between an independent website and Amazon platform. (36:25)
• Expansion of Lisa's product line from a single styling tool to a comprehensive range of hair care products designed for curly hair. (43:45)
• Encouragement for listeners to pursue their own entrepreneurial dreams and the importance of resilience in business. (48:25)

Key Quotes:

• “It was a numbers game of researching online and making phone calls. I found a lot of incredibly generous people in terms of sharing their knowledge.” - Lisa Kelly
• “Amazon puts me on the shelf of the biggest store in the world. Shelf space is expensive.” - Lisa Kelly

Resources Mentioned:

• Connect with Lisa Kelly
• Curly Life Company.
• Connect with Ashley Mastowski
• She Means Business Podcast
• First Choice Insurance Group
• Contact First Choice Insurance Group
• Little Dog Social Media