『Lisa Engel: A Lifetime Prepped For The Jump To The Gulf Coast Winter Classic.』のカバーアート

Lisa Engel: A Lifetime Prepped For The Jump To The Gulf Coast Winter Classic.

Lisa Engel: A Lifetime Prepped For The Jump To The Gulf Coast Winter Classic.

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概要

 In this episode of Bottled Up, Andrew Allen talks with Lisa Engel, Director of Sponsorship and Marketing for Classic Company, about her journey into equestrian sports and event marketing. Lisa Engel shares how she went from growing up on a family farm in New Jersey to running major show jumping events across the Gulf Coast, including the Gulf Coast Winter Classic. She explains what makes show jumping unique, the variety of events at the Gulf Coast Winter Classic, and how the community gets involved. They discuss her career pivots from corporate America to full-time horse show management, balancing family life, and the passion behind these events. Listeners also get tips on attending the Gulf Coast Winter Classic, which runs from February 12th to March 22nd and is free and open to the public. 3 Key Listener Takeaways

1. Deep Roots in Equestrian Sports:
Lisa Engel has a lifelong connection to horses and equestrian events, starting from her childhood in New Jersey. Her family was not originally horse people, but after getting a free (unbroken) pony, riding became a central activity. This upbringing instilled in her a strong work ethic and a passion that shaped her career and continues to drive her involvement in equestrian events.


2. Versatile Experience and Unique Skillset:
Lisa Engel has worked in almost every role within the horse show world, from competitor to barn owner, trainer, and event producer. She also brings marketing and corporate experience to her current role as Director of Sponsorship and Marketing for Classic Company. This combination allows her to effectively bridge the gap between sponsors, vendors, and the riding community, something she believes is key to her success and "staying power" in the industry.


3. The Gulf Coast Winter Classic is a Community Hub:
The Gulf Coast Classic horse show in Gulfport, Mississippi, is a major event running for six weeks, welcoming riders of all levels—from beginners to Olympic athletes. The event is open to the public with free admission, offering family-friendly experiences and a chance to witness world-class show jumping in a unique setting. Lisa Engel emphasized how the local community has become invested in the event, creating lasting traditions and connections between competitors and spectators.

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