Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages.

It didn’t. Marketers did.

In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages are not dead, why most B2B marketing and corporate social teams are using them the wrong way, and what actually drives results today.

This isn’t about chasing impressions or blaming the LinkedIn algorithm. It’s about understanding the real role of your Company Page and how it supports your broader LinkedIn and B2B marketing strategy.

You’ll also hear why ManyChat’s LinkedIn Company Page approach is working—and what you can learn to improve your own Page strategy.

If you’re managing a LinkedIn Company Page, leading corporate social, or responsible for B2B marketing, this episode will challenge how you think about Pages.

Key moments in this episode -

00:00 LinkedIn didn’t kill Company Pages

01:00 The article and why it’s wrong

02:00 Pages vs profiles on LinkedIn

03:00 Why Company Pages still matter

04:00 The real problem with Page content

05:30 How Pages become “bulletin boards”

06:30 ManyChat throws out the rule book

07:30 What ManyChat is doing differently

08:30 Why this strategy works on LinkedIn

09:30 The reality for social media managers

10:30 You don’t need to be “fun” to stand out

11:30 How to build a strong point of view

12:30 Using comments as a Page strategy

13:30 Why most LinkedIn Pages feel boring

14:30 Page advocacy and taking risks

15:30 Final thoughts on LinkedIn Company Pages

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