Many business owners know LinkedIn is powerful—but few are using it to its full potential. In this episode, Lianne Kim sits down with LinkedIn visibility strategist Dee Boswell-Buck to uncover timeless strategies and fresh trends that help entrepreneurs grow their leads, credibility, and revenue on the world’s largest professional platform.

From optimizing your profile to leveraging newsletters and LinkedIn Live, Dee shares practical, actionable steps that will help you stand out and connect with the right clients. Whether you’re brand new to LinkedIn or ready to refine your approach, this conversation will give you the clarity and confidence to use LinkedIn strategically in 2026

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

• Why optimizing your LinkedIn profile is non-negotiable
• How to use keywords and skills to boost visibility
• The importance of sharing relevant, authority-building content
• How to network intentionally and build meaningful connections
• Why LinkedIn newsletters are a hidden gem for reach and credibility
• How LinkedIn Live can expand your audience and showcase your expertise
• When LinkedIn Premium is worth the investment
• The mindset shifts required to scale without burning out

Timestamps:‌ ‌

01:00 – Meet Dee Boswell-Buck, LinkedIn visibility strategist

04:00 – Timeless strategies: profile optimization and content that connects

10:00 – Networking intentionally vs. “posting and praying”

18:00 – What’s working now: newsletters, live video, and more

24:00 – Leveraging LinkedIn Premium for credibility and reach

29:00 – Final thoughts: using LinkedIn to grow leads and authority ‌

Connect with Dee:

Her website: https://www.deeboswellbuck.com/

Her IG: https://www.instagram.com/deeboswell_buck/?hl=en

Her LInkedIn: https://www.linkedin.com/in/dee-boswell-buck/

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‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

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