⚡️ 2026 State of Healthcare Web Report (100+ Websites Analyzed): report.mmg.studio

Tom Casano, founder of Tamarind, has managed over $50 million in LinkedIn ad spend across 3,000+ campaigns. In this episode, he breaks down what actually separates LinkedIn Ads from Meta and Google, why Thought Leader Ads are one of the cheapest ways to reach decision makers, and the exact default settings that quietly burn ad budget. Then Andy hands over his screen so Tom can build a real LinkedIn ad campaign for MMG Design live, targeting mistakes and all.

CONNECT WITH TOM

🌐 Website: https://www.tamarind.agency/

💼 LinkedIn: https://www.linkedin.com/in/tomcasano/

🏢 Company: https://www.linkedin.com/company/tamarind-0/

CONNECT WITH ANDY

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - Intro

00:26 - From Wall Street to accidental marketer

02:47 - The $50 lead that became a $10 lead (and why that didn't matter)

05:21 - LinkedIn vs. Meta vs. Google, the real difference

15:28 - The $2 click hiding in plain sight (Thought Leader Ads)

23:11 - What makes a perfect LinkedIn Ads client

32:02 - The default setting quietly tripling your ad costs

40:06 - Building a live LinkedIn ad campaign on camera

55:41 - One click, ten million wasted dollars

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COHATCH (Get 2 free weeks or premium coworking, on us) https://www.cohatch.com/mbd

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/