Lights Out - "Revolt Of The Worms" - Oct. 13, 1942 - "The Jack Benny Show" - March 28, 1948
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The Jack Benny Show - March 28, 1948 - This March 28, 1948 episode, featuring Jack Benny’s most famous gag, took place 16 years into
his radio program’s run, when the characters and plot were as familiar as a favorite old bathrobe.
What could Benny possibly do at this point to “top” himself after so long?
At the halfway point of the broadcast, Jack is walking down a neighborhood street at night. We
hear him softly humming and his shoes contentedly tapping down the sidewalk. (He’s carrying
Ronald Colman’s Oscar statuette, which he has borrowed to take home to show off to his valet,
Rochester, but that’s another story….)
Suddenly, a menacing male voice leaps out of the dark quiet, growling at Jack, “Hey buddy…
this is a stick up!... Your money…or your life?”
Silence. All we hear is seconds of silence . . . and the nervous tittering of the studio audience.
Silence, or “dead air,” was a risky proposition in commercial network radio broadcasting. It may
have given listeners the impression that someone was thinking, but it often left listeners falling
into a void of ether nothingness and loosened the grip of the advertisers over their attention.
Breaking into the tense stillness, the robber repeats his demand, “Didn’t you hear me?! I said
…Your money...or...your life!?”
Again the silence, stretching, stretching, but this time accompanied by the growing laughter of
the studio audience, chortling at the absurdity of Benny’s continuing delay, each second
compounding the hilarious suspense….
“I’m thinking it over!” Benny exasperatedly cries.
The radio studio audience exploded into roars of laughter, releasing a pent-up emotional
response of relief and disbelief that swept across the auditorium. Their reaction was shared by
millions of radio listeners in homes across the nation. Their beloved, fallible “fall guy” had
faced a dire situation and responded in a hilarious, typically self-centered way. But this wasn’t
simply a joke, and not quite a full comic routine; it was an exchange distilling an essential aspect
of a continuing character, a moment that drew on more than 15 years of writers’ and performer
labor as well as 15 years of audience familiarity with Jack’s infamously parsimonious character.
The “Your Money or Your Life” gag, so long in the making, was subsequently replayed by
critics, fans and Benny himself for the rest of his radio and television career, and is key to his
lasting legacy in American entertainment. The genius of Jack Benny’s humor is that it rarely
stemmed from jokes with standard set-ups and punch lines. It stemmed from character,
embedded in a narrative, in countless stories of a foolish man’s humiliation, enriched by the
actors’ voices, tone, and timing, with radio comedy’s richness captivating the ears and
imaginations of its listeners.
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