Some brands don't need reinventing — they need remembering. Bob Neville, Global Head of Retail at Pentland Brands (who own Berghaus, among other iconic brands) joins Patrick to talk about what it means to reboot an icon by going back to its roots, to the fells and crags of Northern England where the whole thing started. If you believe the best direction for a brand is sometimes backwards, pull up a seat.

What does it actually cost a brand to do the right thing — and who has to fight for it from the inside? Donna Bruns, former VP of Product at Fjällräven joins Patrick to talk about the decision to strip harmful chemicals from their entire range, the battles it sparked, and why the hardest part wasn't the chemistry. If you've ever wondered whether corporate conviction is real or just marketing, this is the conversation that answers it.

What does it take to build products that people keep for decades — and pass on to their kids? In this episode, Patrick sits down with Keith Carrato, VP of Product at Leatherman, to talk craft, obsession, and how to become truly indispensable when YOUR name is on the tool. If you've ever reached for the same piece of kit without thinking, this one's for you.

As a tribute to the human spirit and courage, I am honoured to present Stefa's story.

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In this episode, I chat with freediver Helena Bourdillon. Helena is an all-round badass and extremely awesome human. She talks about what it is like to be 76 metres underwater and the lessons this teaches for life on the surface. One of my favourite interviews ever.

Find out more about Helena here - https://www.linkedin.com/in/helenabourdillon/

Gina Glantz describes herself as a ‘serial organiser, shit-stirrer, campaign tech innovator and grandmother’ (now that’s what you call a bio).

After a career in politics, including organising a presidential campaign, Gina tells the remarkable story of co-founding Gender Avenger and working, with a singular determination, to ‘ensure women are represented in the public dialogue’.

The Ebola crisis in Guinea, Sierra Leone and Liberia dominated the media in 2015 and it was easy to feel as though there was nothing one could do. Memuna Janneh felt differently.

Kirsten Walkom in conversation with Hettie Barkworth-Nanton as they discuss the legacy of having had close friends murdered by men.

In this hard hitting discussion (from the start), Kirsten and Hettie (who are both on the Trustee board at domestic violence charity Refuge) discuss media portrayals of male violence, how to tackle femicide and much more.

Find out more about Refuge here - http://refuge.org.uk/