"Sometimes, going back to basics is the boldest move you can make."

That sentiment perfectly captures the perspective shared by Eloise Moffett, Vice President of Commercial at Innovative Trials, in the latest episode of the Life Sciences – In Focus podcast hosted by Karen Tkaczyk.

From cultural nuance in global patient engagement to bold marketing campaigns that make a meaningful impact, Eloise brings passion, creativity, and authenticity to her role and the wider clinical trials landscape.

00:00 - Life Sciences - In Focus Podcast Ep 15

00:49 - Eloise’s Career Journey

02:51 - What Makes Innovative Trials Unique

06:28 - Cultural Competency and Global Insights

08:13 - Impact of Commercial Roles in Clinical Trials

10:16 - Creative Marketing in Life Sciences

13:32 - The Oliver Patch Project and Support Over Retention

15:58 - AI, Global Trends, and What’s Next

About Life Sciences - In Focus

Life Sciences - In Focus Podcast by Vistatec, a fascinating conversation with global life sciences experts. The show has multiple hosts and topics. Follow Life Sciences - In Focus on Spotify for all the latest episodes, or subscribe to the show on YouTube and Apple podcasts. Life Sciences - In Focus is available on many other podcast platforms. To learn more about the podcast, please visit https://vistatec.com/life-sciences-division.

About Vistatec

We have been helping some of the world’s most iconic brands to optimize their global commercial potential since 1997. Vistatec is one of the world’s leading global content solutions providers. HQ in Dublin, Ireland, with offices in Mountain View, California, USA. To learn more about Vistatec, please visit https://www.vistatec.com

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