Meet Sarah and Luke, the powerhouse couple behind Coastal GRL, one of Australia’s fastest-growing haircare brands. In just six months, they went from an idea in a small apartment to selling over 15,000 units and earning more than $1 million in revenue.

What started as a simple solution to protect hair from saltwater and chlorine has now become a movement - a brand built on passion, belief, and a whole lot of hustle.

In this episode, Sarah and Luke share how they turned a personal frustration into a viral success story. From late nights packing boxes and driving across the country to meet manufacturers, to seeing their products sell out faster than they could restock, their journey is nothing short of amazing.

In this episode:

• How Sarah turned a simple haircare frustration into a million-dollar business idea that changed her life forever.
• The bold $5K risk they took before even having a final product — and how that one decision sparked Coastal GRL’s explosive growth.
• Luke’s leap from tradie to entrepreneur and the mindset shift that made him an unstoppable business partner.
• The moment they sold 15,000 units in six months and realised they had built something far bigger than they ever dreamed.
• The emotional rollercoaster of starting a business as a couple — and how they learned to separate love from logistics.
• Why Sarah’s background as a hairdresser gave her the insight big beauty brands completely missed.
• How sending simple voice notes to customers turned angry complaints into loyal superfans.
• The behind-the-scenes chaos of selling out every drop — from supplier delays to warehouses bursting at the seams.
• The power of taking fast action, even when you’re scared, and why “money loves speed” became their golden rule.
• How Coastal GRL went from a small apartment start-up to one of Australia’s fastest-growing haircare brands in under a year.

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Sarah: https://www.instagram.com/__sarah_emily___/

Luke: https://www.instagram.com/luke_misk/ Costal Grl: https://www.instagram.com/coastal.grl/

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Annabel Hay is the founder of Clutch Glue, one of Australia’s fastest-growing beauty brands - now valued at over $10 million in just two and a half years. From working full-time to standing in the spotlight on Shark Tank, Annabel’s journey is the definition of courage, creativity, and belief in yourself when no one else sees the vision.

In this episode:

• How Annabel turned a night out into a $10M idea – The wild story of how one frustrating fashion fail at a club became the spark for Clutch Glue.
• Building Clutch Glue while working full-time in construction – How Annabel balanced her 9–5 job with her growing business and the mindset that kept her going when she had zero free time.
• The Shark Tank Experience – What it was really like behind the scenes, how she prepared for national TV, and what happens after the cameras stop rolling.
• The truth about quitting your job to chase your dream – Why Annabel cried the day she resigned, and how leaving her corporate life changed everything — both the good and the scary parts.
• The power of ‘delusional belief’ in business – How a mix of optimism and a little bit of “crazy” helped Annabel push through fear, doubt, and huge unknowns.
• Overcoming burnout and finding balance again – The moment Annabel realised she was working 16-hour days, and the lessons she learned about protecting your energy as a founder.

• How to build a product people actually need – Annabel’s step-by-step thinking behind solving a real problem, creating something women actually wanted, and making it go viral.
• What it takes to build a brand people love – The marketing, storytelling, and mindset shifts that made Clutch Glue one of Australia’s fastest-growing personal care brands.
• Annabel’s advice to anyone with a dream – Why you don’t need to have it all figured out, how to start small, and why believing in yourself might just be the smartest business move you ever make.

—

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In this episode, I sat down with Jaryd Terkelsen, the tradie-turned-CEO who went from swinging a hammer on construction sites to building one of Australia’s fastest-growing coffee brands - Before You Speak Coffee.

In this episode, we dive deep into his incredible journey from working long days in the mines to selling over 2 million coffees in just 18 months, launching into thousands of retailers, partnering with Formula 1 teams, and turning a simple idea into a global wellness movement.

Jaryd shares the real story behind the brand, the early struggles, the bold $80K bet, and the massive risks that nearly cost him everything. We talk about how he left behind a secure job and took a huge pay cut to chase a dream no one believed in. From managing a supplement store on weekends to creating a high-performance coffee formula that changed his life (and the industry), this episode is packed with raw honesty, hard-earned wisdom, and powerful insights into what it really takes to build something that lasts.

In this episode:

• From Carpenter to Coffee CEO – How Jaryd walked away from life in construction to start a wellness coffee brand from scratch.
• The $80,000 Bet That Started It All – The moment he risked it all on a first production run that could’ve bankrupted him.
• How Before You Speak Sold 2 Million Coffees In 18 Months – The scrappy marketing and grassroots growth strategy that exploded the brand.
• Overcoming the Fear of Starting Over – What it really felt like to take a massive pay cut and leave a “safe” job to chase a risky dream.
• The $1.5M Tech Startup That Failed – Why his side business didn’t take off and what that failure taught him about focus, ego, and letting go.
• Going From Local Startup to National Retailer – How the brand scaled into Woolworths and got stocked across Australia.
• Sponsoring a Formula 1 Team with ZERO Experience – The behind-the-scenes story of how they landed a dream deal in one of the world’s most elite sports.

—

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