If you've hired a coach, taken a program, and learned all the things, but you still don't have coaching clients, this video is the honest conversation you need to hear. It's probably not the program. It's probably not your niche. It's the gap between what you know and what you're actually doing.

If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.

In this episode, I'm calling you out with love. Most coaches who say they're stuck aren't actually stuck on strategy, they're stuck on action. We'll talk about what real marketing looks like in your first year, why you should be spending more time marketing than coaching, and how to break the patterns that are keeping your business from getting off the ground.

In this video, we'll walk through:

• Why most new coaches are doing the wrong work and calling it "building a business"
• How much time you should actually spend marketing vs. coaching as a beginner
• The hidden traps that keep you stuck (still figuring out your niche, redoing your website, consuming endless content)
• What real action looks like, five conversations a week, posting even when no one engages, asking for referrals
• How to handle the mindset blocks: fear of judgment, imposter syndrome, comparison, and the "I'm not ready yet" trap
• What to do when you bought a program you're not happy with (and how to get your money's worth anyway)
• The one marketing action to commit to this week to start compounding your results

Here's the truth: the world needs what you have to offer, but they can only find you if you show up. When you stop watching and start doing, your business stops being an idea and starts becoming real income, real clients, and real impact. This is your wake-up call to do the work.

Ready for the kick in the pants that gets you actually moving? Save your seat at my free live workshop. I'll answer your questions, get you unstuck, and put you in a room with other women coaches doing the same work as you:
https://debbieshadid.com/workshop

Want to sit down and map out exactly what your next move should be? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule

Connect with me, Debbie Shadid:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/

Listen to the Podcast:
Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!

Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.

Spots are limited and enrollment closes soon.

Let’s connect → DebbieShadid.com/scheduleLet’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool

If you're a coach who's wondering whether you can really build a thriving coaching business while working full-time, raising a family, and starting from scratch - this conversation is for you. Jenny Pena did it, and she's sharing exactly how.

If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.

Jenny is a National Board Certified Health and Wellness Coach who helps busy professionals lower their A1C, balance blood sugar, and ditch the cravings and brain fog, without extreme diets or hours at the gym. She joined the Business Building Boutique with a passion for coaching but no real structure, and within months she had a website, a podcast, monthly workshops, paying clients, and corporate lunch-and-learn partnerships. Her story is proof that when you treat your coaching like a business, and follow a roadmap, momentum follows.

In this episode, we'll walk through:
- How Jenny went from finance professional to founding Gen P Coaching after her own health journey with PCOS and pre-diabetes
- Why "I have a coaching company" became the mindset shift that opened new doors (including a neighbor who became a corporate client)
- How she built her business in just 6 hours a week while working full-time and raising her son
- Why workshops became her #1 client conversion tool, and how she uses them
- The "fearless" word-of-the-year that pushed her to launch a podcast, host monthly workshops, and partner with doctors
- How she powered through the program in one week of focused work and built a 12-month plan from there
- Why niching down into pre-diabetes (instead of trying to help everyone) actually attracted MORE of the right clients

If you've been holding back because you don't have a "perfect" website, a giant audience, or unlimited time - Jenny's story will show you what's possible when you commit to the right structure and stop waiting for everything to be ready. You don't need to have it all figured out. You just need a roadmap and the willingness to take action.

Connect with Jenny Pena:
Website: https://www.jennypena.com
Instagram: https://www.instagram.com/coachjenp
Path to Better A1C Podcast: https://www.jennypena.com/podcast
Youtube Channel: https://www.youtube.com/@coachjenp

Connect with me, Debbie Shadid:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
Podcast: Life Coach Business Building School https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg

If this episode was helpful, share it with a coach who's been waiting for the

Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!

Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.

Spots are limited and enrollment closes soon.

Let’s connect → DebbieShadid.com/scheduleLet’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool

Grab our free Masterclass to Grow Your Coaching Business:
https://coaching.debbieshadid.com/masterclass

Last year I hired two coaches. The biggest investments I had ever made in my life. And my business did grow, but not because of these coaches. Both of them were bad decisions. But, you know what I did? I showed up anyway.

I went to California twice for retreats I did not need to go to. I asked every question. I got coached on everything I could. I made the most of it. Because that is what you do when you are committed to something.

Too often coaches fail because they quit. They aren’t fully committed. They have not made the decision to go all in no matter what.
I know what it feels like to invest in yourself and not get the result you wanted. That is why I made this episode. Not to make you feel bad. But because I genuinely believe you can do this. And I want to give you the honest conversation that nobody else is willing to have with you.

If you are new to my channel, my name is Debbie Shadid. I am a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades I have helped women coaches build boutique style businesses they love, without burning out or becoming someone they do not recognize. I have sat across from hundreds of women who felt exactly the way you feel right now. And I have watched them build businesses that changed their lives.

In this episode you will learn:

• Why a new coach should spend 80% of their time marketing and 20% coaching
• The difference between consuming and doing and why one keeps you stuck
• How to know if you are one of the coaches who is busy but not actually building
• Why your marketing compounds just like interest in a bank account
• The one thing to pick this week that will start moving the needle
• What to say when imposter syndrome tells you that you are not ready

Here is what I know about you. You became a coach because you have something real to offer. You have lived something, learned something, or overcome something that other women need. That gift does not expire. It does not go away. But it does require you to show up consistently, talk to people honestly, and trust the process long enough for it to compound.

Let's connect!
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
Podcast: Life Coach Business Building School https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/cha

Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!

Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.

Spots are limited and enrollment closes soon.

Let’s connect → DebbieShadid.com/scheduleLet’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool

You know, I have had so many conversations with coaches who are sitting on something truly powerful and they just cannot find the words to explain it. And I want you to know, that is not a you problem. That is a clarity problem. And clarity is something we can fix.

Victoria came to work with me and she told me she was a yoga coach. And I remember thinking, no. That is not it. That is not even close to what you are actually doing with people. And the deeper we went, the more I realized just how special and how specific her gift actually was.

Five months later she has a niche that stops people in their tracks, a signature process that is completely her own, and a business foundation she told me she could use to build anything.

If you are new to my channel, my name is Debbie Shadid. I am a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades I have helped women coaches build boutique style businesses they love, without burning out or becoming someone they do not recognize.

In this episode you will learn:
• Why clarity is the single most important thing in your coaching business and how to get it
• How Victoria went from "yoga coach" to a compelling specific niche that actually attracts clients • Why the women who look like they have it all together are often the ones who need your help most • What it means to have a signature process and why it eliminates imposter syndrome for good
• How Victoria built a business foundation in five months that she says she could use to build any business
• What the little girl from Poland never imagined was possible and how Victoria is living it right now
This is one of the most honest and inspiring conversations I have had on this channel.

Have been sitting on a gift you do not know how to explain yet? This episode is for you.

Get your free 3-Minute Body Stress Release Practice and feel the difference in your body from the very first time you do it: https://plain-leaf-13402.myflodesk.com/n5cxbgiocn

Grab our free Masterclass to Grow Your Coaching Business: https://coaching.debbieshadid.com/masterclass

Connect with me, Debbie:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
Podcast: Life Coach Business Building School https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Connect with Victoria:
Website: https://www.victoriaherczek.com/
Instagram: https://www.instagram.com/victoriaherczek
LinkedIn: https://www.linkedin.com/in/victoria-herczek-5753192a2/
YouTube: https://www.youtube.com/@victoriaherczek

Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!

Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.

Spots are limited and enrollment closes soon.

Let’s connect → DebbieShadid.com/scheduleLet’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool

What if growing your coaching business had nothing to do with the algorithm, paid ads, or a perfect funnel? What if it has everything to do with something you already know how to do?

In this episode, I'm sharing one of the simplest, most underused strategies for growing your coaching business: talking to people. Not selling. Not pitching. Just having real conversations and letting your business grow naturally from there.

If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women build boutique style coaching businesses they love, without burning out or becoming someone they don't recognize.

In this episode, you'll learn:
• Why talking to people (not selling to them) is the fastest path to consistent clients
• How one coach landed a corporate speaking gig just by telling her neighbor she was a health coach
• The simple mindset shift that makes conversations feel easy and natural
• Two ways to start a conversation about your business without sounding scripted
• How to find people to talk to, even if you think you don't know anyone
• Why 5 conversations a week for 52 weeks makes your success virtually inevitable

This is the strategy I use, our clients use, and it works every single time if you actually do it.

Ready to stop being the best kept secret in your niche?

The challenge is simple: talk to 5 people this week about what you do. Not sell. Not pitch. Just tell them. Your neighbour, someone at the grocery store, an old friend you haven't caught up with yet. It counts.

Grab the free guide I mentioned. It has all the conversation examples and more: https://debbie-shadid-shop.fourthwall.com/en-cad/products/youtube-guide

What's the conversation you've been avoiding? Drop it in the comments. I read every single one.

And if you want hands on support, let's talk: https://debbieshadid.com/apply

Let's connect! Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/

Podcast: Life Coach Business Building School https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Subscribe for weekly episodes on building your coaching business, finding clients, and creating a business you love: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg

Let’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool

If you’re a local therapist or counselor wanting to start an online coaching business, or transition from local therapy to online coaching, this episode is for you. You’ll learn how Dr. Michelle Alden shifted from in-home therapy to online coaching and grew a national audience of thousands of parents.

Dr. Michelle is a licensed counselor, author of Parenting Emotionally Distressed Kids, fourth-degree black belt, and adoptive mom - to talk about her powerful work helping parents of children with challenging behaviors, ADHD, autism, and adoption trauma.

In this episode, Dr. Michelle shares how she transitioned from going into families' homes in Idaho to building a national coaching business, growing from 400 to 20,000+ Instagram followers, and finding the confidence to own her expert niche. Whether you're a parent at your wit's end, a therapist thinking about coaching, or a helping professional ready to expand your reach - this conversation is packed with real talk, practical insight, and genuine hope.

In this episode, we cover:

• Why parents of kids with adoption trauma, ADHD & autism often feel unsupported, and what actually helps
• How to create safety and calm in a home when a child's behaviors feel out of control
• Dr. Michelle's journey from in-home therapy to online coaching and national reach
• The mindset shift that helped her go viral on Instagram and clarify her ideal client
• What therapists and counselors need to know before transitioning into coaching

Connect with Dr. Michelle Alden:

Website: https://www.parentingchallengingkids.com/about.html

Instagram: https://www.instagram.com/parentingchallengingkids/

LinkedIn: https://www.linkedin.com/in/dr-michelle-alden-24558656

Facebook: https://www.facebook.com/HealthyFoundationsFamilyProgram/

YouTube: https://www.youtube.com/@parentingchallengingkidsHF

Connect with Debbie Shadid:

Website: https://www.debbieshadid.com

Instagram: https://www.instagram.com/debbieshadid/

YouTube: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg/

If this episode was helpful, share it with a therapist or coach looking to grow their online business. Subscribe and turn on notifications so you don't miss the rest of the series.

Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.

Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!

Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.

Spots are limited and enrollment closes soon.

Let’s connect → DebbieShadid.com/scheduleLet’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool

What if you've invested thousands in coaching programs, courses, and certifications and still don't have a coaching business that feels like yours?

That's exactly where Thais Glenn found herself. A certified coach, a mom of three, a woman with the skills but missing the one thing that actually moves the needle: a business built around who she is and what she wants.

If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women coaches go from invisible to booked — without burning out or losing themselves in the process.

In this episode, you'll learn:
• Why investing in certification doesn't automatically mean clients will come
• How Thais went from spending five figures on the wrong coaching to building a fully booked practice
• The identity shift that turns "I have imposter syndrome" into unshakeable confidence
• Why knowing your signature framework eliminates self-doubt faster than any mindset course
• How to build a boutique coaching business that fits your life — not the other way around
• What it really takes to hit six figures as a coach (hint: it's not 80-hour weeks)

Ready to stop spinning your wheels and start building a business that actually books clients?

Book your free Discovery Call with me here:
https://debbieshadid.com/apply

Or grab our free Masterclass to Grow Your Coaching Business:
https://coaching.debbieshadid.com/masterclass

Let's connect!
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
Podcast: Life Coach Business Building School
https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Subscribe for weekly episodes on building your coaching business, finding your niche, and creating a life you love as a coach:
https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg

Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!

Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.

Spots are limited and enrollment closes soon.

Let’s connect → DebbieShadid.com/scheduleLet’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool

Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule

If you’re using AI to build your coaching business, you need to listen this, because in this episode we’re going to show you exactly how it might be hurting your results - and what to do instead.

If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I’ve helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.

If you’re relying on AI to pick your niche or write your content, this is the shift you need to make if you want to build a coaching business that actually works.

In this episode, we’ll walk through:
• Why letting AI choose your niche leads to a business that doesn’t convert
• How AI-generated content creates a disconnect that clients can feel immediately
• What happens when your message sounds polished online but doesn’t match who you are on calls
• Why trust is the most important factor in getting clients—and how AI can quietly erode it
• The real reason most coaches struggle to get clients, even when they’re “doing everything right”
• How to identify the niche you should actually be coaching based on your own experience
• The right way to use AI as a tool without losing your voice, message, or authority

AI is not the problem. The way most coaches are using it is.

When your business sounds like you, aligns with your experience, and connects with real people, everything changes - your message lands, your confidence grows, and clients start to trust you.

Free Canva Workshop — Build Your Coaching Brand: https://www.debbieshadid.com/canva

Debbie’s Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye
Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc
Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ
Phone Tripod Stand (adjustable to 62”): https://amzn.to/40Y7WqB

Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a

Tools for SEO:
VidIQ: https://vidiq.com
TubeBuddy: https://www.tubebuddy.com

Let’s Connect:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/

Listen to the Podcast:
Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

If this video was helpful, share it with a coach who’s using AI to build their business. Subscribe and hit the bell so you don’t miss what’s coming next.

Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.

Let’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool