Welcome to the Apex Mindset Podcast!

In this Episode of The Roundtable, I sat down with Cody West, Director of Marketing at Wylie & Son, Inc. Owner & Broadcaster at West 11 Sports and ex-Radio DJ with over 20 years behind the mic ...

Radio shaped Cody's voice, discipline, and understanding of community. From owning a station to building West 11 Sports to navigating the rise of streaming and smartphones, this episode follows Cody's journey of adaptation and reinvention. We also explore the philosophy of advertising, the power of storytelling, and how those lessons carried directly into his transition into marketing leadership.

If you're interested in broadcasting, marketing, storytelling, or what it takes to evolve with changing technology while staying true to your purpose, this one is for you.

Chapters:

00:00 - Intro

01:11 - Growing Up in Andrews, TX: Life in the Permian Basin (1980s)

02:58 - Catching the Radio Bug: First Steps in Pecos, Texas

07:05 - The Power of AM & FM: Building Local Broadcasts

09:28 - Local Fame & Legendary Beginnings: When Radio Made Stars

10:55 - Radio's Golden Age: The Era That Shaped Everything

12:25 - Owning KTTZ-AM: Packing Up and Starting Over in Littlefield

17:34 - Behind the Mic: What Running a Radio Station Really Takes

19:59 - When Disaster Strikes: Tornado Scare & EBS

21:32 - Selling and Philosophy of Advertising

28:51 - Radio in the Modern Age: Smartphones, Streaming & Change

36:49 - West 11 Sports Is Born: Returning to Live Broadcasting

48:05 - The Grind Behind the Scenes: Family, Travel & Flexibility

50:15 - A Major Transition: West 11 Sports Closes & Wylie Begins

55:59 - Stepping Into Marketing: A New Role, A New Passion

58:25 - Crafting the Voice: What Makes a Great Radio Sound

1:01:48 - Rediscovering Purpose: From Broadcasting to Marketing

1:06:57 - Building a Story: What Makes Marketing Successful

1:07:41 - Taking Calculated Risks: Designing the Life You Want

1:10:02 - Reinvention: Lessons Learned & Looking Ahead

Thanks For Watching!

FOLLOW:

https://www.ethanpeal.com/

Instagram - https://www.instagram.com/ethan_peal/

Facebook - https://www.facebook.com/ethanpealofficial

TikTok - https://www.tiktok.com/@ethan.peal

X - https://x.com/ethanApeal

Resources:

https://storybrand.com

https://wyliesprayers.com/

#TheApexMindsetPodcast #radio #marketing #wylieimplementandspraycenter #littlefieldtx #reinvention