Leveraging Emotions For Exhibition Success, With Dan Hill
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Leveraging Emotions For Exhibition Success, With Dan Hill
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Trade shows aren’t just about products or pitches, they’re about people. And people make decisions emotionally, not logically.
In this episode of The Expo Factor, Lee Ali speaks with Dr. Dan Hill, author of Emotionomics and one of the world’s leading experts on emotions in business. Together they explore how exhibitors can read and respond to attendee emotions, avoid common mistakes on the show floor, and create meaningful connections that last beyond the event.
What you’ll learn in this episode:
Why emotions—not logic—drive attendee decisions
The 7 universal emotions and how to recognize them
How to avoid triggering fear and build trust instead
The “WOW factor” that turns curiosity into connection
Dan’s 3 rules for trade show success: Surprise, Safety, and Hope
If you want to stop “pitching” and start connecting, this episode is your guide to creating emotional impact on the trade show floor.
Learn more about Dan Hill: sensorylogic.com
#TheExpoFactor #Emotionomics #TradeShowSuccess #HumanConnection #EventMarketing #Business