Leveraging Digitisation in Farm Machinery
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Leveraging Digitisation in Farm Machinery
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Ben Burgess is a supplier of several leading brands in the agricultural, construction and grounds care industries. In this episode, Ben Turner talks to us about the game-changer for agriculture; digitalisation of whole agricultural environment, embedded in everything inc all machinery.
We're moving from 'hard to use, difficult, antiquated' to actually technology is making life much easier. However, we do need to utilise the tech, not just have it as a passenger there on the journey - we have to come together as a team to make the most of this.
This episode forms part of our Back to the Future project, for Agri-TechE's 10th birthday celebrations.
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