『Level Up - From Agent to Entrepreneur』のカバーアート

Level Up - From Agent to Entrepreneur

Level Up - From Agent to Entrepreneur

著者: Greg Harrelson - Real Estate Broker Entrepreneur & Coach
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Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents. Past guests include Hoss Pratt, Michael Reese, Rick Davidson, Danny Morel, Pat Hiban, Jeff Cohn and many more!Copyright 2016 All rights reserved. マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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  • What To Do When You Feel Stuck in Real Estate
    2025/12/18

    In real estate, this time of year exposes something we don’t talk about: feeling stuck. As the year winds down and a new one begins, even experienced agents can feel like they’re spinning their wheels or like they just don’t know what to do.

    And the truth is, there’s nothing unusual about that. Every one of us hits moments where our motivation dips, our habits slip, or our thoughts get louder than our actions.

    But feeling stuck doesn’t mean something is wrong. More often, it simply means we’ve gotten caught inside our own heads.

    What makes a difference isn’t feeling bad when we get stuck; it’s learning how to move through this quickly, and there are a few highly effective strategies you can try.

    In this episode, we unpack what actually causes that “stuck” feeling, why it shows up more frequently than most agents realize, and the practical ways to regain momentum.

    Things You’ll Learn In This Episode

    You’re only one action away from momentum

    Feeling stuck isn’t a sign to stop; it’s a sign to move. How does simply doing one small thing reset our entire trajectory?

    The observer mindset changes everything

    We get stuck when we believe the story in our head. What happens when we step outside ourselves and question the narrative instead of obeying it?

    Momentum creates clarity, not the other way around

    Most agents wait to “feel ready” before they act, but clarity comes after movement. What new possibilities open up once we just start?

    Numbers reveal your patterns before you get stuck

    Declines in contacts, appointments, or consistency don’t happen overnight. How does tracking our metrics help us catch a slump before we’re in one?

    About Your Host

    Greg Harrelson is a real estate agent, coach, trainer, and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes, and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience they are looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years, and they have recently added a new office in Charleston, SC.

    Guest Host

    Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease.

    In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market.

    Want To Level Up Your Production? (and live anywhere in the Carolinas)

    Check out www.gregharrelsoncareers.com

    Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/

    Check out this episode on Apple Podcasts or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!

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    16 分
  • How to Get Listings Without Paying Referral Fees
    2025/12/11

    A lot of agents and teams feel like their business is “stable” because they’re getting a steady flow of leads from referral companies, portals, and third-party sites.

    And honestly, on the surface, it does feel safe: leads come in, you call them, you close a few deals, and life moves on.

    But here’s the part most people don’t say out loud: if your entire pipeline depends on someone else sending you leads, you’re not actually in control of your business.

    Your income is tied to whatever those companies decide to do next. You’re giving up 30–40% of every check, and you’re trusting that the tap won’t suddenly get turned off, reassigned, or doubled in cost. That’s not stability, that’s dependency disguised as consistency.

    And because it feels easier, a lot of agents lean even harder into buying leads. They think it’s the answer to a slow month or the “fix” for not having their own lead-gen system.

    But buying leads doesn’t solve the problem; it just keeps you stuck in the same cycle. The only real solution is learning how to create your own leads, so no company, no policy change, and no algorithm can decide how much business you’re going to have next month.

    So how do you take control of your lead flow?

    In this episode, we break down how to move from being at the mercy of lead companies to building something you actually control. We get into the lead-gen channels that still work, the overlooked power of your database, and why the real goal isn’t just collecting contacts, it’s building an actual audience that pays attention to you.

    Things You’ll Learn In This Episode

    You can’t build a stable business on someone else’s lead flow Referral companies can shut off or reassign leads at any moment. How do you stop outsourcing lead gen and start owning every lead you create?

    Your database isn’t enough; you need an audience A list gives you names; an audience gives you influence. How does your business change when people actually look forward to your market updates?

    Traditional lead gen still works

    Expireds, FSBOs, circle prospecting, open houses…they’re still gold mines. How differently do they perform when every contact automatically becomes part of a long-term nurture engine?

    Consistency beats cost every time How does such a simple communication rhythm end up producing more listings than any paid referral program?

    About Your Hosts

    Greg Harrelson is a real estate agent, coach, trainer, and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes, and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience they are looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years, and they have recently added a new office in Charleston, SC.

    Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease.

    In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market.

    Want To Level Up Your Production? (and live anywhere in the Carolinas)

    Check out www.gregharrelsoncareers.com

    Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/

    Check out this episode on Apple Podcasts or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!

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    17 分
  • Not a Lead Issue: Why Agents Struggle With Follow-Up
    2025/12/04

    Most of us think we’re struggling with follow-up because we aren’t consistent enough, or the leads just aren’t good enough. But in reality, the problem goes much deeper than missed calls and forgotten reminders.

    The real issue is that most agents fundamentally misunderstand how long it actually takes to convert a lead, and what those follow-up conversations are supposed to feel like.

    We expect one call to turn into an appointment and one appointment to turn into a deal. When that doesn’t happen, we assume the lead isn’t interested, or worse, that we’re “bothering them.”

    What makes follow-up fall apart isn’t laziness, it’s uncertainty. We jump off that first call, and when it’s time to reconnect, we genuinely have no idea what to say next.

    So we default to the fastest escape hatch: a cold text, a generic check-in, a “just touching base” message that signals the wrong thing, you’re following up for yourself, not to bring value to the lead.

    How do we shift our mindset around follow-up? How do we take the pressure and hesitation out of lead follow-up?

    In this episode, we break down the patterns behind bad follow-up, the mindset shift that makes good follow-up easy, and the small adjustments that help you stay connected to your entire pipeline.

    Things You’ll Learn In This Episode

    Follow-up takes more touches than most agents assume

    Most clients need several conversations before anything moves forward. How do we plan for a longer decision cycle instead of expecting quick wins?

    Why “just checking in” messages fall flat Generic follow-up doesn’t create meaningful engagement. How do we make sure our touchpoints actually reflect where the client is in their process?

    How to pick up the conversation where it last ended A good follow-up feels like continuity, not a reset. What becomes easier when we reconnect around the client’s timeline, concerns, or next step?

    The role of warm and older leads in your pipeline Hot leads aren’t the only ones who convert. What opportunities show up when every stage of our database has a consistent follow-up rhythm?

    About Your Host

    Greg Harrelson is a real estate agent, coach, trainer, and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes, and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience they are looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years, and they have recently added a new office in Charleston, SC.

    Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease. In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market.

    Want To Level Up Your Production? (and live anywhere in the Carolinas)

    Check out www.gregharrelsoncareers.com

    Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/

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    14 分
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