Letting Go to Grow: Embracing the End of a Business Journey.
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Letting Go to Grow: Embracing the End of a Business Journey.
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Sometimes the hardest business decisions… are the right ones.
In this episode, Krista shares the story behind closing her Deka Lash franchise — a decision that, from the outside, might look like failure, but from the inside was about clarity, responsibility, and protecting what matters most.
She walks through what changed, what she learned, and how she knew it was time to step back. From the realities of running a service-based business, to shifts in the industry, to the moment the numbers told a different story than expected.
This is an honest conversation about:
• the difference between profit and cash flow
• what happens when a business stops aligning with your vision
• and how to make a decision that protects your time, energy, and future
It’s not about getting it perfect — it’s about getting it honest.
If you’re navigating a pivot, questioning something you’ve built, or just need a reminder that you’re allowed to change direction… this one is for you.
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