You were told to "get a website" and "be on social media"—but what if the way you invested is what's holding you back? In this episode of Let’s Talk Social, Rich Haik pulls back the curtain on how businesses mess up their digital presence and what it’s really costing them.

We dig into why your website isn’t just an online brochure—it’s a 24/7 sales engine, a lead magnet, and a recruiter for top talent. Rich breaks down how most business owners treat social media like an afterthought, and why ignoring your digital assets means giving away market share to competitors who won’t.

You’ll learn why websites and social aren't expenses—they're high-yield investments that build equity, authority, and brand power when done right. From SEO mistakes that kill momentum to social strategies that actually move the needle, we’re talking about how to turn "being online" into building an unstoppable business footprint.

In today’s economy, visibility is currency—and trust is leverage. Tune in and find out how to fix your foundation before your competitors do it better.

Support the show

• Make sure to check out more episodes at www.ltspod.com/
• Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/
• For marketing, web design, branding and much more, check out our agency over at www. alphasocial.media/
• Find Rich on Instagram here www.instagram.com/rah.creative/

Thanks for listening!

AI was supposed to be your content superpower—but what if it's quietly destroying your rankings instead? In this episode of Let’s Talk Social, Rich Haik exposes the hidden downside of AI-generated content and why your blog posts, despite being faster and more frequent, might be tanking your site’s SEO.

We dive into how 2025’s wave of AI tools—though powerful—often produce regurgitated, low-value content that Google’s smarter-than-ever algorithms are beginning to de-prioritize. From rising bounce rates to robotic writing that readers won’t stick with, Rich breaks down the red flags that signal your AI strategy might be doing more harm than good.

You’ll learn why editing isn’t always the fix, how AI still fumbles with fast-moving industries, and why authenticity, originality, and human insight are your real ranking edge. Plus, get tactical tips on using AI the right way: as a brainstorm partner—not your ghostwriter—and how to build SEO-rich content that actually connects and converts.

In a sea of sameness, it’s not the loudest who win—it’s the realest. Tune in to learn how to stand out by leaning into what makes your voice human.

Support the show

• Make sure to check out more episodes at www.ltspod.com/
• Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/
• For marketing, web design, branding and much more, check out our agency over at www. alphasocial.media/
• Find Rich on Instagram here www.instagram.com/rah.creative/

Thanks for listening!

One million users in one hour. That’s how fast the new AI image generation tool inside ChatGPT took off—and it’s a sign that the visual content game is changing fast. In this episode of Let’s Talk Social, Rich Haik dives deep into the rise of generative AI and how it’s reshaping digital marketing, brand visuals, and content creation as we know it.

We break down the good (speed, scale, storytelling), the bad (ethics, copyright gray areas, creative saturation), and the ugly (AI bias, mediocre content flood, overreliance on tools). Whether you're a marketer, business owner, or creative, this episode explores how to use AI image generation effectively—for social media graphics, ad mockups, email banners, and more—without losing your brand’s authenticity.

You’ll also learn tactical tips on AI prompting, building visual brand kits, and how to stay ahead as tools like ChatGPT, Canva, Adobe Firefly, and Sora begin to dominate content workflows.

In a world where anyone with a keyboard can become a creative director, your edge comes from knowing how to use these tools strategically, ethically, and with originality.

Support the show

• Make sure to check out more episodes at www.ltspod.com/
• Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/
• For marketing, web design, branding and much more, check out our agency over at www. alphasocial.media/
• Find Rich on Instagram here www.instagram.com/rah.creative/

Thanks for listening!