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  • Chattanooga Sales Slow, Inventory Up, Neighborhood Shifts: Market Changes in Chattanooga
    2025/12/08

    In this episode, Blake Watson breaks down the latest MLS market data for Chattanooga Tennessee from November 2025 and compares it with November 2024. Inventory is rising, sales are shifting, and different neighborhoods are performing very differently. Whether you are buying, selling, or planning for 2026, this is an episode you will want to hear.

    Key Market Highlights:

    MLS-Wide Overview

    Inventory up 21 percent, reaching the highest level since 2016

    Closed sales down 19 percent (785 to 636)

    Median price nearly flat ($337,000 to $340,000)

    Average days on market now 52 days

    Market trending toward a more balanced and cooling environment

    City of Chattanooga

    Inventory up 24 percent

    Sales down 12 percent

    Prices up 8 percent ($340,000 to $367,750)

    Days on market increased from 39 to 49 days

    Strong pricing power close to the urban core

    ZIP Code Spotlights

    37421 – East Brainerd

    Inventory up 92 percent (147 to 282)

    Sales up 30 percent

    Median price up 13 percent ($362,500 to $411,195)

    Absorption rate at 5.65 months, indicating a balanced market

    Significant influence from new construction activity

    37363 – Ooltewah

    Inventory up 19 percent

    Sales down 47 percent (76 to 40)

    Prices down 5.5 percent

    Days on market improved from 54 to 44

    Market split between well-priced homes selling quickly and overpriced homes sitting

    37343 – Hixson

    Inventory up 55 percent

    Sales nearly flat year over year

    Prices down 11 percent

    Fast-moving segment with an average of 33 days on market

    Georgia Counties

    Catoosa County

    Inventory up 7 percent

    Sales down 17.5 percent

    Median price slightly higher with a 1.2 percent increase

    Absorption rate approximately 3.5 months

    Consistent and steady pricing environment

    Walker County

    Inventory up 15.5 percent

    Sales down 30.5 percent

    Prices down nearly 5 percent

    Absorption rate at 4 months, indicating a balanced market

    Big Takeaways Heading Into 2026

    Inventory is significantly higher, giving buyers more options

    Rising days on market means sellers should expect longer selling timelines

    Price trends vary widely by area, emphasizing the importance of local neighborhood data

    The overall market is balanced, offering stability to both buyers and sellers

    Mortgage rates are holding in the low six percent range and may gradually decline in 2026

    Blake Watson is an agent with Epique Realty and is licensed in Tennessee and Georgia.

    Contact Blake by phone or text 423-315-1815

    Website: athomechattanooga.com

    Instagram: @rocknrollblake

    Facebook and LinkedIn: Blake Watson

    Brokerage: Epique Realty, 888-893-3537

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    17 分
  • Starter Home, Not Dream Home: How Renters Can Become Owners in Chattanooga
    2025/11/19

    Feeling like you’ve missed your chance to buy your first home? You’re not alone—and you’re not behind. In this episode, Blake Watson of Epique Realty breaks down the real reasons why so many people in their 30s and 40s are still renting in the Chattanooga and Northwest Georgia area, and what you can do to take your first step into homeownership.

    He talks about how rising prices, debt burdens, and outdated beliefs about down payments are creating roadblocks for first-time buyers, and how to overcome them. Whether you’re dreaming of North Shore or just want a clean starter in Red Bank or East Ridge, this episode will reset your mindset and give you practical strategies for making 2026 your year to buy.

    What You’ll Learn:

    Why the average age of first-time buyers has shifted to 40

    Chattanooga area price increases: $230K in 2020 to $330K in 2025

    The importance of the “stepping stone” mindset vs. dream-home expectations

    How to identify hidden value in overlooked neighborhoods

    Why your debt-to-income ratio matters more than your income

    How car loans and credit cards could be killing your mortgage potential

    Tips for reducing your debt and improving affordability

    The truth about down payments, and why 20% is a myth

    Programs and strategies to bridge the gap between savings and what you need

    Locations mentioned for First-Time Buyers:

    East Ridge, Red Bank, Highland Park, Brainerd, Hixson, Chickamauga, Fort Oglethorpe,

    Ringgold, Lafayette

    Who This Episode Is For:

    Renters in the Chattanooga area feeling left behind

    Buyers frustrated by prices and debt

    Anyone believing they need 20% down to buy

    Host:

    Blake Watson is a Realtor and real estate investor based in Chattanooga, TN, and Northwest Georgia. He’s passionate about helping everyday people make smart real estate decisions.

    Find Blake on LinkedIn and Facebook as Blake Watson, and on Instagram @rocknrollblake. His website is athomechattanooga.com

    The Epique Realty office phone is 888.893.3537.

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    15 分
  • Chattanooga's Free Home Energy Checkup From EPB: Get Extra Perks While Cutting Your Bill
    2025/11/05

    In this episode of Let's Talk Chattanooga Real Estate, host Blake Watson is joined by Nate Thomasson, an Energy Pro from EPB, to talk about a smart, simple way for local homeowners to lower their energy bills.

    Nate breaks down how EPB’s free Home Energy Checkup works, what the visit includes, and how it can lead to long-term savings. You’ll also learn about the limited-time energy savings kit available for customers who complete a checkup, and how EPB is making it even easier to identify energy issues in your home.

    Plus, get the details on EPB’s Jingle Jam contest, where local artists compete to create a new energy-themed jingle—and how you can vote to win prizes.

    This episode is a must-listen for any EPB customer in the Chattanooga area looking to improve their home’s efficiency and keep more money in their pocket.

    What You’ll Learn in This Episode:

    What EPB’s Home Energy Checkup includes

    How long a typical visit takes

    The most common energy issues found in local homes

    How EPB rebates and trusted contractors can help with upgrades

    What’s included in the free energy savings kit

    How to vote in the EPB Jingle Jam and enter weekly prize drawings

    Resources:

    Schedule your checkup or learn more: EPB.com

    Call EPB at 423-648-1EPB (372)

    Follow Blake Watson on Instagram: @rockandrollblake

    Connect on Facebook and LinkedIn: Blake Watson

    Website: athomechattanooga.com

    About the Host:

    Blake Watson is a licensed real estate agent with Epique Realty serving

    Chattanooga Tennessee and Northwest Georgia. For real estate advice, local

    insights, or help buying and selling, reach out to Blake at (423) 315-1815.

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    8 分
  • Land Loans, Barndominiums, Construction Loans and More: We Break It Down with TVFCU
    2025/10/29

    In this episode of Let's Talk Chattanooga Real Estate, host Blake Watson sits down with Andy Woodman, Director of Mortgage Lending, and Cynthia Blackwell, Mortgage Marketing Specialist from Tennessee Valley Federal Credit Union (TVFCU), to explore unique lending opportunities available in the Chattanooga and North Georgia region.

    From land loans and construction to perm financing, to low down payment mortgage options and creative pathways to credit union membership, Andy and Cynthia break down how TVFCU is reshaping the real estate lending landscape—offering flexible solutions and local decision-making.

    If you are a land buyer, builder, or you dream of a custom built home, barndominium, or manufactured home, this episode is packed with insider knowledge, practical advice, and insight for buying your next property.

    Host: Blake Watson, Realtor with Epic Realty

    Guests:

    Andy Woodman, Director of Mortgage Lending, TVFCU

    Cynthia Blackwell, Mortgage Marketing Specialist, TVFCU

    What You Will Learn:

    How TVFCU became a top real estate lender across 17 counties

    How land loans at up to 95 percent loan-to-value work, even on large acreage

    An overview of construction-perm loans with one-time closing

    Flexible mortgage options, including 100 percent financing for qualified members

    How out-of-state buyers can become TVFCU members

    Advantages of borrowing through a federally chartered credit union

    Resources and Contact Information:

    Tennessee Valley Federal Credit Union

    Website: www.tvfcu.com

    Phone: 423-634-3600

    Service area: 17 counties in Southeast Tennessee and Northwest Georgia

    Blake Watson, Host and Realtor

    Phone: 423-315-1815

    Licensed in Tennessee and Georgia

    Facebook and LinkedIn: Blake Watson

    Instagram: @rocknrollblake

    Website: athomechattanooga.com

    Epique Realty

    Office 888-893-3537

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    19 分
  • Power in First Impressions: The Art of Home Staging from a Chattanooga Pro
    2025/10/22

    Selling your home? This episode is packed with practical insights that can help you present your house in the best light and make it attractive to buyers.

    Blake Watson sits down with Emily Wattenbarger of Epique Realty to talk about the often overlooked—but critically important—role of home staging in the selling process. As both a real estate professional and experienced stager, Emily shares expert advice on how to make any property feel more welcoming, valuable, and market-ready.

    In this episode, you’ll learn:

    What home staging really is and how it works

    Why staging matters more than ever in today’s real estate market

    Smart staging techniques that don’t require a huge budget

    How a home seller can benefit from an unbiased professional review of their home

    Whether you're a first-time seller or a seasoned investor, this conversation will help you think differently about how to present your home—and maximize your return. Learn why great staging isn't just about style—it's about strategy.

    Emily Wattenbarger can be reached on Facebook and by phone at (423) 599-3933.

    Show host, Blake Watson with Epique Realty, can be reached on Facebook and LinkedIn as Blake Watson, and on Instagram @rocknrollblake. Blake's website is athomechattanooga.com and his phone is (423) 315-1815.

    The Epique Realty office phone is (888) 893-3537.

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    21 分
  • Fall in the Market: Why October is the Underrated Month for Smart Homebuyers
    2025/10/13

    Is now a good time to buy a home in Chattanooga, or should you wait until spring? In this episode, Blake Watson breaks down why October might be one of the most overlooked, yet strategic, months to make your move.

    You’ll learn:

    What current home prices and trends tell us

    How much competition buyers are really facing this fall

    Where mortgage rates are headed and how they affect affordability

    What inventory looks like across Chattanooga

    How down payment assistance programs could make buying now easier

    What you risk losing if you wait 6 to 12 months

    If you’re a first-time homebuyer or thinking about entering the market before the end of 2025, this episode will help you make an informed, confident decision.

    Mentioned in this episode:

    • THDA Great Choice and Great Choice Plus
    • Chattanooga Neighborhood Enterprise down payment assistance
    • Georgia Dream Program
    • Local market stats from Chattanooga MLS (as of September 2025)
    • Mortgage rate updates from Freddie Mac

    The show host is Blake Watson, a real estate agent in Chattanooga, TN and Northwest Georgia with Epique Realty.

    Connect with Blake Watson:

    Website: www.athomechattanooga.com

    Call or Text: 423-315-1815

    Facebook: Blake Watson

    LinkedIn: Blake Watson

    Instagram: @rocknrollblake

    Brokerage: Epique Realty | 888-893-3537

    If you found this episode helpful, follow the show and share it with someone who's thinking about buying a home in the next year.

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    15 分
  • Over 3,500 Homes & Counting: Chattanooga's Biggest Housing Inventory in a Decade
    2025/09/18

    Chattanooga’s real estate market has officially entered a new era.

    In this episode, Blake Watson of Epique Realty breaks down the biggest shift we’ve seen in nearly a decade: a dramatic increase in housing inventory, rising days on market, and cooling prices. Whether you're buying your first home or preparing to sell, this episode explains why the old rules no longer apply—and what you need to do to win in this balanced (and possibly tipping) market.

    This episode covers:

    Why inventory has jumped over 250% since 2022

    How rising mortgage rates are reshaping buyer strategy

    What sellers must do to stand out in a crowded market

    Price trends, buyer leverage, and realistic expectations for both sides of a home sale

    If you want real numbers, real talk, and real guidance for navigating this shifting Chattanooga real estate market, this episode is a must-listen.

    Blake Watson is a Realtor in the Chattanooga Tennessee and Northwest Georgia area. You can find him on LinkedIn and Facebook as Blake Watson, and on Instagram @rocknrollblake. His website is athomechattanooga.com. Contact Blake at (423) 315-1815 or the Epique Realty office phone (888) 893-3537.

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    11 分
  • The First 4 Steps to Selling Your Chattanooga Home (For Maximum Profit)
    2025/08/27

    Selling a home can feel overwhelming, but with the right plan, it becomes a clear and manageable process. In this episode of Let's Talk Chattanooga Real Estate, Realtor Blake Watson walks you through the first four essential steps every homeowner should take to successfully sell their home.

    You will learn how to decide when and why to sell, prepare your house to impress buyers, set the right price, and market your home effectively. These strategies will not only help you avoid costly mistakes but also position you to attract more buyers and achieve the best possible return on your home sale.

    What You’ll Learn in This Episode
    • Why your reason for selling shapes your strategy
    • How to prepare your home for showings with decluttering, deep cleaning, and staging tips
    • The importance of curb appeal and creating a great first impression
    • How to set the right price using comps and market conditions in Chattanooga
    • Marketing tactics that give your home maximum exposure, from professional photos to online listings and open houses

    Who This Episode Is For

    Whether you are relocating, upsizing, downsizing, or simply exploring your options, this episode is designed for homeowners in Chattanooga who want a step-by-step plan to sell with confidence.

    Connect with Blake

    If you are thinking about selling your home and want a personalized plan, reach out to Blake Watson, real estate agent with Epique Realty.

    Facebook and LinkedIn: Blake Watson

    Instagram: @rocknrollblake

    Website: athomechattanooga.com

    Phone or Text: (423) 315-1815

    Epique Realty Office: (888) 893-3537

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    13 分