From Health Coach to Cookie Queen, the story of Tee Williams and Better Butter Cookie Company started with a passed down recipe and nostalgia.

In this episode, I chat with Tee about the nostalgic 1950s inspiration behind her company's branding and why "Ingredients You Can Pronounce" is an important piece of her brand.

Tee shares how she got Better Butter Cookie off the ground and the strategies you uses to ship baked goods. We even cover how Tee has stayed true to her personal convictions of keeping the Sabbath, even though it means less time to sell cookies.

If you have a great idea but are afraid to move forward with, hit play on this chat with Tee Williams!

Purchase your own cookies from Better Butter Cookie Company at BetterButterCookieCompany.com

and connect with Tee Williams on Instagram at @Better_Butter_Cookie_Company_

Follow Mrs. Shippie on Instagram too at https://www.instagram.com/mrsshippie/

Curious what it would look like to work together? Get a Free Rate Demo at MrsShippie.com

Start your 60 day free trial of ShipStation at MrsShippie.com/shipstation

Thanks for listening and come back again next week!

Have you ever dreamt up a solution to one of your problems and wondered if it could turn into a viable business?

Kate Gaffney did just that with the common problem of how to carry her keys. Avryn Co. was born and hasn't stopped growing since their first sale in 2020.

In this episode, I chat with Kate about growing from an Etsy shop to selling from her own website to offering her wristlets and wallets to wholesalers.

Kate shares the challenges of scaling, especially with shipping and freight issues, and the importance of building a great team so you don't have to do it all forever.

If you're ready to scale or want an inside look into what it can look like for the future, this episode is for you!

Learn more about Avryn Co. at AvrynCo.com and connect with Kate Gaffney on Instagram at @AvrynCo

Follow Mrs. Shippie on Instagram too at @MrsShippie

Curious what it would look like to work together? Get a Free Rate Demo at MrsShippie.com

Start your 60 day free trial of ShipStation at MrsShippie.com/shipstation

Thanks for listening and come back again next week!

Is it possible for a small business to continue to grow with the new tariffs in place?

In this episode we chat with Whitney Conard of Conard and Co about the growth of her Vintage Goods business and the changes she making in light of new tariffs.

Whitney shares how and why she started her business on Instagram, then found success on Etsy, and eventually opened her own website and an antique booth. We also talk about the natural evolution of Whitney's brand and how she handles the inevitable problems that come up as an entrepreneur.

Not sure how you'll make it through another obstacle? Hit play for a mindset shift and a shot of inspiration as we share the realities of being business owners in 2025.

Learn more about Conard and Co. at ConardandCo.com

Connect with Whitney on Instagram @Conard.and.Co and connect with me on Instagram @MrsShippie

Save on shipping! Get a Free Rate Demo at MrsShippie.com

Start your 60 day free trial of ShipStation at MrsShippie.com/shipstation

Thanks for listening and come back again next week!