In this episode of Dentistry Inspired, Dr. Sean Robertson shares powerful insights from an unexpected source: a Marriott resort in Scottsdale, Arizona.

Struggling with staff retention in your dental practice? After encountering the same exceptional staff members a year apart including employees who've been with the company for 20, 22, and even 31 years Sean investigates what makes Marriott's retention so remarkable.

Discover how Mr. Marriott personally connects with employees, why benefits and work-life balance matter more than you think, and how emotional intelligence separates great leaders from good ones. Sean explores practical lessons dental practice owners can apply, from understanding what truly drives your team to systematizing operations so you can humanize exceptional moments.

Whether you're navigating Canada's challenging staffing climate or simply want to build a more loyal, engaged team, this episode offers actionable insights on leadership, communication, and creating a workplace culture where people choose to stay.

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Dr. Sean Robertson is the Lead Strategist and founder of Practice Advocate (www.practiceadvocate.ca). Practice Advocate provides freelance strategy services for dentists and private practice owners that includes practice valuations, practice sale facilitation, and concierge practice management coaching that focuses on sustainability, profitability, and fulfilment. Sean is also the Director of Integration, Partnerships, & Business Education at The Confident Clinician, a global evidence-based knowledge research base that integrates artificial intelligence capability to save medical practitioners time in the delivery of the highest level of care (www.theconfidentclinicianclub.com).

Sean has performed more than $300M in Canadian dental practice valuation work and supported practice ownership transfer since 2018. Sean teaches Practice Management for the Faculty of Dentistry at the University of Toronto and has guest lectured for the Faculty of Dentistry at McGill University. He writes regularly for Ontario Dentist, The Journal of the Ontario Dental Association and has authored articles for Oral Health, a national journal for the profession of dentistry in Canada.

Dr. Robertson is regularly called upon by the major Canadian banks, dental associations, and dental support organizations to consult on trends, predictions, and perspectives in the Ontario and Canadian dental practice marketplace. He has completed in person training in communication and the art of negotiation with The Black Swan Group and Chris Voss, former FBI hostage negotiator and author of Never Split The Difference. Sean has lectured at the Ontario Dental Association’s Annual Spring Meeting and the Canadian Dental Association on the topics of practice valuations, acquisitions, sales, and practice management. He contributed to the development of the Career Options Initiative with the Canadian Dental Association.

Sean is the author of two books: One, written for dentists is titled From DEBTistry to Dentistry: A buyer’s guide to successful transitions (2016) and the other, written for Integrative and Functional Medical Practitioners is titled, The Profitable Clinician: Why Clinician Fulfilment is Mandatory For Optimal Patient Care (2025).

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Thank you for listening.