We all seek comfort…but can discomfort actually be an advantage?

In this episode of The Purpose Matrix, Phil dives into an inspiring conversation with Clay Speakman, founder of RocketHub AI and one of fewer than 100 people to finish the infamous Spartan Death Race.

Clay shares how “doing hard things on purpose" isn't just about endurance events–it's a mindset that transforms how you lead in relationships as much as in business.

Clay explains why chaos is a training ground, how entrepreneurs can level up their AI adoption without a tech background, and the real reason small teams have the ultimate advantage in this new era. He also walks through the three levels of AI usage and how purpose fuels his unconventional but scalable life design.

Here’s what you’ll learn:

• The reality of “doing hard things on purpose”

• How to train for chaos without running a Death Race

• What entrepreneurs misunderstand about AI

• The difference between Level 1, 2, and 3 AI usage

• Why small teams are actually winning the AI revolution

• How to align your values with AI systems

This is a masterclass in mindset, mission, and modern tools. If you want to lead with purpose, multiply your impact, and prepare for the future—this one’s for you.

0:00 Intro

1:31 From Death Races to AI

4:17 Why Doing Hard Things On Purpose Changes Everything

7:06 Training for Chaos and Mental Resilience

9:33 What Your "Hard Thing" Actually Is

12:22 Building Grit in Everyday Life

14:40 How Death Races Led to Purposeful Business

17:06 Why Entrepreneurs Have the AI Advantage

20:14 Can You Really Live to 200?

23:07 Why AI Is More Disruptive Than Fire

28:29 Moving from Level 1 to Level 3 AI

32:15 Real Examples from Clay’s Business and EOS Tools

36:52 Small Teams, Big Leverage

41:07 The Role of Faith, Gratitude, and Vision

Resources Mentioned:

🌐 RocketHub: https://www.rockethub.ai

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