『Legally Contented』のカバーアート

Legally Contented

Legally Contented

著者： Wayne Pollock
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues. In each episode of Legally Contented, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing or thought leadership marketing efforts, or experts from inside the legal industry and out who can help you do bigger things with your content marketing and thought leadership marketing efforts. If you're a lawyer, a law firm marketer, or a marketer at a company serving the legal industry and want to stay apprised of the best practices in content marketing and thought leadership marketing in the legal industry, this is the podcast for you.2024 Copo Strategies/Law Firm Editorial Service マーケティング マーケティング・セールス 経済学
エピソード
  • Practice Pointer: This is the BEST way to inject storytelling into your legal thought leadership

    Practice Pointer: This is the BEST way to inject storytelling into your legal thought leadership
    2026/04/23

    In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses how to inject storytelling into legal thought leadership.

    Everyone says you need "storytelling" in your legal marketing. But how are you supposed to tell a story when you're writing about court decisions or legal or industry trends?

    If you try to force a story into a standard piece of legal thought leadership, it usually fails.

    In this episode, Wayne breaks down the specific article type that solves this problem: The "Best Practices" article. This approach allows you to shift the focus from legal updates to real-world client success stories without sounding like a promotional sales brochure.

    Wayne discusses how to frame your strategies as objective best practices, how to put the reader in your client's shoes, and how to overcome the common fears attorneys have about sharing their "special sauce."

    By using the Best Practices framework, you demonstrate your expertise and authority while making your content as refreshing and consumable as a cool lemonade on a hot day.

    #LegalMarketing #ThoughtLeadership #ContentMarketing #LegalWriting #Storytelling #LawFirmMarketing

    ====

    + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

    + Learn more about the Law Firm Editorial Service:
    http://www.lawfirmeditorialservice.com

    + Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

    Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
    http://www.WriteLessBillMore.com

    + Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

    Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

    https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

    + Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
    https://www.lawfirmeditorialservice.com/blog
    https://www.lawfirmeditorialservice.com/videos

    + Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com
    続きを読む 一部表示
    9 分
  • Practice Pointer: The three ways you're alienating your audience with AEO/GEO content

    Practice Pointer: The three ways you're alienating your audience with AEO/GEO content
    2026/04/08

    In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the three ways writers can alienate their audiences when they write AEO/GEO content—that is, content designed to be found and served up by AI models like ChatGPT, Gemini, and Claude:

    1. The structure of their content

    2. Its density

    3. Its tone

    ====

    + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

    + Learn more about the Law Firm Editorial Service:
    http://www.lawfirmeditorialservice.com

    + Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

    Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
    http://www.WriteLessBillMore.com

    + Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

    Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

    https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

    + Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
    https://www.lawfirmeditorialservice.com/blog
    https://www.lawfirmeditorialservice.com/videos

    + Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com
    続きを読む 一部表示
    7 分
  • Practice Pointer: The fundamental shift in thought leadership attorneys and legal industry execs can't ignore

    Practice Pointer: The fundamental shift in thought leadership attorneys and legal industry execs can't ignore
    2026/03/23

    In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) reveals why, thanks to AI, the traditional approach to legal thought leadership is no longer enough, and introduces the concepts attorneys and legal industry executives must master if they want their thought leadership to thrive in the age of generative AI.

    ====

    + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

    + Learn more about the Law Firm Editorial Service:
    http://www.lawfirmeditorialservice.com

    + Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

    Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
    http://www.WriteLessBillMore.com

    + Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

    Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

    https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

    + Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
    https://www.lawfirmeditorialservice.com/blog
    https://www.lawfirmeditorialservice.com/videos

    + Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com
    続きを読む 一部表示
    7 分
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