Happy Pride everyone! Today's guest is the amazing Katie Martell, an unapologetic marketing truth-teller, a LinkedIn Top Voice, and speaker!

She’s been lighting up stages and LinkedIn feeds with her sharp takes on everything from woke-washing to rainbow capitalism. And with Pride campaigns flooding our feeds once again, I had to have her on.

We spill the tea on things ranging from how Pride feels different this year, Target and DEI, performative marketing, LinkedIn video tips, and more.

About Woke and Weary:

“Woke and Weary” is an exploration of brand “activism,” advertising in a time of social change, and consumer trust. Watch Woke and Weary, Katie's lecture with the American Marketing Association Boston Chapter here:

https://www.katie-martell.com/documentary

Lee speaks with Laura Erdem, a sales leader at Dreamdata who doesn’t just wait for leads to show up—she builds her own pipeline by treating LinkedIn like a demand-gen machine.

After moving from Copenhagen to New York to help scale Dreamdata, Laura has cracked the code on social selling. She’s not just posting and hoping for the best—she’s using smart content, intentional engagement, and strategic timing to turn connections into customers.

Plus, we talk about NYC, cringe posts, and more

B2B content doesn’t have to be boring—just ask Marina Krivonossova, founder of Retold. In this episode, we dive into how to infuse personality into your content, why storytelling is your secret weapon, and how personal branding can give you a competitive edge. Marina shares practical tips on crafting content that actually resonates (instead of getting lost in the LinkedIn void), plus how to turn everyday moments into engaging stories. If you're tired of dull, corporate-speak content, this one's for yo