What if everything you've been taught about marketing in physical therapy is backwards?

In this episode of the Uncaged Clinician Podcast, David Bayliff challenges the common belief that marketing is about getting clients—and replaces it with a more effective, pressure-free approach. Inspired by a clinician preparing for their first marketing event, this conversation breaks down what marketing truly is (and what it isn't), and how shifting your mindset can completely change your results.

You'll learn why marketing events aren't about closing deals, but about creating awareness, building trust, and simply letting your community know you exist. David also unpacks the difference between marketing and authority building, the four types of people you'll meet at events, and how to engage authentically without feeling "salesy."

If you've ever felt frustrated by marketing efforts that didn't immediately lead to new patients, this episode will help you reframe success, reduce pressure, and actually enjoy the process. Plus, you'll walk away with practical strategies to confidently show up, start conversations, and plant seeds that grow into future clients.

This episode is a must-listen for clinicians who want to grow their practice without feeling pushy—and instead focus on connection, service, and long-term impact.