Ernest & Joachim go deep on Raymond Loewy’s MAYA Principle: what it is & why it matters, with real world examples of MAYA in action, and what can happen when product teams fail to take the principle to heart.

FOLLOW-UPS – 01:00
Toolbox: How “Jobs To Be Done” Can Help You Make, Better
Fortis Marinemaster

A BRIEF INTRO TO RAYMOND LOEWY – 06:04
MoMA on Raymond Loewy
60 Minutes: Raymond Loewy, Father of Industrial Design

LOEWY’S MAYA PRINCIPLE – 09:07
The MAYA Principle in Design
The iPhone only exists because Steve Jobs ‘hated this guy at Microsoft’
Phil Knight: Shoe Dog
How One Designer Saved Tesla From Bankruptcy TWICE

IS MAYA INHERENTLY CONSERVATIVE? – 19:36
Apple and the MAYA Principle
Remembering Apple’s Newton, 30 years on

MUST BE ROOTED IN EMPATHY & COMPASSION – 24:44
Raymond Loewy and the Skylab Window

APPLICATIONS BEYOND PRODUCT – 28:20
The Secret Tesla Motors Master Plan (via Wayback Machine)
BMW Is a Surprise Winner in Electric Vehicles (paywall)
Goodbye to the BMW i3—an Icon of the 21st Century (paywall)
The Newton Messagepad was Well Ahead of its Time
General Magic documentary
Intellectual Distance, Novelty, and Resource Allocation in Science

RECOMMENDATIONS – 42:48
Patrick McGee: Apple in China
Hidden Forces podcast: Patrick McGee
EBL rechargeable AA batteries (link to Wirecutter review)

CLOSING – 49:34

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Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.

CREDITS
Theme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.com
Drum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

E & J return from a spring hiatus to discuss a range of topics, from WWDC 2025 to the Era of the Business Idiot, and more.

WATCHES & WONDERS – 04:09
Don DeLillo: Cosmopolis
IWC Presents A Plethora Of New Ingenieur Watches
How The Pursuit Of Status Shapes Our Aesthetics
The Nomos Club Sport Neomatik Worldtimer
NOMOS Lounge, New York City
TAG Heuer Formula 1 - They got it wrong!

SLATE AUTO – 22:52
Slate Auto Reveal Event
Customer service satisfaction of EV owners lower than ICE vehicles
Kia, Build This EV Overland Camper Van!
Top Gear: The Indestructible Toyota Hilux (full episode)

WWDC 2025 – 33:49
From Skeuomorphic to Liquid Glass
How the Graphical User Interface was Invented
WWDC 1997: Steve Jobs Q&A (tense exchange at 50:25)
Bill Gates: “Internet Tidal Wave”
Apple study challenges whether AI models truly “reason”

DISCORD & COMPLEXITY – 54:29
How Discord Indexes Trillions of Messages
Ink & Switch
Quiet

RECS – 01:03:28
The Era Of The Business Idiot
Better Offline podcast
‘Andor’ Season 2
UConnPopCast
Rebecca Solnit: Men Explain Things to Me
What Makes Art ‘Left Wing’?
The Rehearsal

CLOSING – 01:22:00

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Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.

CREDITS
Theme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.com
Drum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

We return from hibernation to talk AI nonsense, critique the review industrial complex, promote a return to RSS, and share a raft of recommendations!

JOACHIM ON AI NONSENSE – 01:52
Previous Discussion of Humane AI (starts at 18:34)
Humane Set to Brick $700 ‘AI Pins’
I outsourced my memory to an AI pin and all I got was fanfiction
Ben Thompson: DeepSeek FAQ
Previous Discussion on LLMs & Constraints (starts at 02:33)
“Low-Resource” Text Classification

ERNEST ON THE REVIEW INDUSTRIAL COMPLEX – 09:41
Motor Trend: 2021 MINI Cooper SE
America’s Commute to Work Is Getting Longer (paywall)
CNET: 2022 Mini Cooper SE
James Hoffmann’s reviews
Sigma BF Review: Beautiful Foolishness
By contrast ... I took 1,000 photos with the Sigma BF
GxAce YouTube channel
Chris Harris on the Mercedes-AMG A45 S
How Ferrari Spins

IMPLICATIONS FOR PRODUCT CREATORS? – 26:07
Americans Are Obsessed With the Wrong Trucks
TELO MT1
Remembering Nike’s Sandy Bodecker

JOACHIM ON RSS & MORE – 31:37
Inoreader
Catherine Shannon: Your phone is why you don’t feel sexy
Tracy Durnell: In praise of the hundred page idea
In Praise of Shadows
Kenya Hara: White
Timothy Snyder: On Tyranny
Harry G. Frankfurt: On Bullshit
Perfect Days
Perfect Day (Komorebi Version)

SHOULD WE START A DISCORD? – 41:22

CLOSING – 42:02

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Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.

CREDITS
Theme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.com
Drum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com