『Leaking our Private Sponsor Planning Call』のカバーアート

Leaking our Private Sponsor Planning Call

Leaking our Private Sponsor Planning Call

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Learn how to use a book to build your brand: https://www.creatorwizard.com/lulu Thanks to Lulu for sponsoring this episode! Ever wonder what goes into planning a live event where attendees walk away with actual brand deals? In this behind-the-scenes team call, Justin sits down with his event producer Sarah and coaching program director Bianca to plan Sponsor Games 2027 — and get real about what worked, what didn't, and what needs to change. Whether to chase niche industry sponsors or stick with broad creator-economy brands Why the brand deal giveaway needs to be baked into the programming instead of bolted on How to fix the "chicken or egg" problem of surveying attendees before ticket sales roll in The behind-the-scenes story of landing a surprise Hard Rock Cafe sponsorship Whether Sponsor Games might be leaving San Antonio for a new city in 2027 Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Behind the Scenes: Planning Sponsor Games 2027 01:16 Meet the Team & Last Year's Wins 01:54 Should We Bring In Niche Industry Sponsors? 04:29 Why Newer-to-Influencer Brands Are Easier to Land 06:55 The Logistics Nightmare of Giving Away Brand Deals 08:32 Fixing Our Attendee Survey Strategy 09:22 Was the Brand Deal Giveaway Actually Worth It? 12:58 The Fix: Bake It Into the Programming 14:29 Revisiting Our Northstar Goal 16:09 How Do We Actually Pull This Off? 19:54 Rethinking the Sponsor Agreement Structure 21:13 Why We Need Sponsor Testimonials 23:01 Are We Inserting Ourselves Too Much? 26:11 Building Multi-Year Sponsor Relationships 28:36 Niche vs. Broad: Choosing the Right Sponsors 30:17 Surveying Past Attendees for Better Pitches 32:00 Finding Adjacent Brands Creators Actually Use 34:20 The Hard Rock Cafe Deal Story 35:45 Are We Moving to a New City? 36:50 Positioning the Sponsorship Pitch for 2027 38:48 Lulu's Return as Title Sponsor 40:36 Staying True to What Actually Works For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
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