When innovation meets intention, business becomes something far more powerful.

In this episode of Her Table, Her Rules, Juliet Peters connects with Heather Locke, Founder & CEO of Hammersmith Support, a web and marketing company navigating the fast-changing digital world. Heather opens up about launching her company with a newborn, scaling through bold decisions, and redefining what it means to lead with clarity and creativity.

From hiring her first team member to managing hundreds of websites, Heather shares how she transformed client requests into scalable service models and now integrates AI automations to stay ahead. She walks us through the realities of growth, the hurdles of capacity planning, and the mindset shifts that helped her embrace uncertainty and move forward with confidence.

Tune in to the full episode of Leading a Digital Company in the AI Era.

Heather Locke is the Founder and CEO of Hammersmith Support, a woman-owned web development agency dedicated to helping businesses show up online with clarity, confidence, and impact. With over 20 years of experience, she specializes in building high-performing WordPress websites that reflect a brand's true identity and support long-term growth through maintenance, SEO, and dependable hosting. Heather leads a tight-knit team that prioritizes real connection—listening, understanding, and translating tech into simple, empowering guidance for clients nationwide. Her commitment to service extends beyond business through mentorship, nonprofit support, and community involvement.

LI: https://www.linkedin.com/in/heatherlockeaz/

Hammersmith Support: https://hammersmithsupport.com/

LI: https://www.linkedin.com/company/hammersmithsupport/

IG: https://www.instagram.com/hammersmithsupport/

FB: https://www.facebook.com/hammersmithsupport

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal