What does it look like to lead a business with humility, clarity, and the willingness to keep learning?

In this episode of Tell Me More, Joel Worthington sits down with Shannon Wilburn, founder of Just Between Friends and Shine Executive Coaching, for a conversation about entrepreneurship, leadership, core values, and what it takes to build a company people want to follow.

Shannon shares how Just Between Friends started as a small consignment event with friends and grew into a national franchise system. She reflects on the lessons she learned while building the business, including the importance of asking for help, choosing mentors wisely, staying humble, and learning how to lead through seasons of growth and challenge.

Together, Joel and Shannon discuss why leadership is not just about knowing numbers, systems, or strategy. It is also about how you treat people, how clearly you communicate expectations, and whether your values are actually lived inside the company.

In this episode:

● Why great leaders are willing to ask for help

● How humility shapes the way people respond to feedback

● Why core values need to be clearly defined and repeated

● How unclear expectations can hurt a team or organization

● Why clarity is kind in leadership

● How taking responsibility builds trust

If you are building a business, leading a team, or trying to create a stronger culture, this episode will challenge you to look at the kind of leader you are becoming and whether your people truly understand what you expect, value, and believe.

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