In this episode, Nick Hall speaks with Outi Kähkönen, Petra Paloniemi and Päivi Hanni-Vaara from Lapland University of Applied Sciences about how to link hands-on learning with business needs. Through practical examples from Lapland UAS's innovative teaching methods, the discussion demonstrates how design thinking creates value by academia working collaboratively with industry.

Through initiatives focused on developing advanced digital skills and establishing the concept of regenerative luxury tourism, they discuss the benefits of conducting experiments to help students learn to empathise, frame challenges, ideate at scale and prototype. You'll also gain insights into the business perspective, looking into how SMEs are adopting AI in their workflows and the importance of ethics and authenticity. Listen to the episode to discover how AI supports the process while keeping human connection central.

In this episode, host Nick Hall, together with Craig Everett from Holibob, delve into the experience ecosystem in tourism. They welcome experts including Natasha Martin from NEOM Nature Reserve, James Lemon from Stripe and Panos Kokkalis from Marketing Greece.

Key discussions revolve around developing sustainable and high-value visitor experiences, integrating technology for seamless consumer journeys and scaling distribution in a fragmented market. The panel explores the role of digital tools in managing tourism, promoting local businesses and overcoming technical challenges.

They also envision a future where AI and modern financial infrastructures enhance the experience ecosystem, fostering trust and personalisation. Tune in to learn about the latest trends and strategies shaping the tourism sector.

In this episode, join host Nick Hall and co-host for this series, Craig Everett, Co-Founder and CEO of Holibob, as they discuss the impact of generational shifts on tourism marketing with Lottie Norman from The Travel Corporation and Jeremy Jauncey from Beautiful Destinations.

Together, they explore strategies for reaching younger travellers through social media, the evolving role of influencers and creators and the transformative potential of AI in content creation and customer engagement.

Tune in to learn about the importance of authentically engaging with audiences through short-form video content, the role of AI in scaling operations and insights into the future of social commerce in travel.