5/4/2026 STORYTELLING CONVERTS STRANGERS TO LISTENERS, AUDIENCE MEMBERS TO CUSTOMERS AND FANS TO FRIENDS

EPISODE 1775

RESOURCES MENTIONED IN THIS VIDEO:

🚀 Book Your Private Story Audit with J. Loren: https://pci.jotform.com/form/222696275293163

🎙️ Listen to the Leading Leaders Podcast: Leading Leaders Podcast by StoryPowerAcademy.com Studio with Host and Coach J Loren Norris

ABOUT THIS VIDEO

STORYTELLING CONVERTS SEEMS LIKE AN OVER GENERALIZATION UNTIL YOU SEE IT HAPPEN REPEATEDLY.

For many years I have watched people attempt to “add story” to their elevator pitch, sales process, and their persuasion paradigm. I have listened to well crafted AI generated stories with matching artwork and glimmering graphics. I have witnessed the simple suddenly becoming slick and the tantalizing trickery become a tempting trajectory.

Playing with words, smithing words, alliteration and emotion are tools of the craft of communication and must be part of the serious conversation surrounding sales… but those techniques alone are not storytelling.

And yet, storytelling converts. A good story, converts better than a well told lie.

In this video series, J. Loren Norris discusses:

• The StoryPower Method for engineering workplace culture.

ABOUT J. LOREN NORRIS

J. Loren Norris is a John Maxwell Certified Coach, US Air Force Veteran, and the Founder of StoryPower Academy. With 30+ years of experience speaking to audiences of up to 40,000, Loren helps leaders and influencers tell better stories, better.

CONNECT WITH LOREN:

🌍 Website: jlorennorris.com

🔗 LinkedIn: https://www.linkedin.com/in/jloren

🐦 X (Twitter): https://x.com/jlorennorris

#StoryPower #LeadershipCommunication #PublicSpeaking #JohnMaxwellTeam #ExecutiveCoaching

Copyright Tell it Like It Is, Inc 2026

4/17/2026 WHEN SUBTLE STORIES TELL YOU WHO THEY ARE - BELIEVE THEM

EPISODE 1774

RESOURCES MENTIONED IN THIS VIDEO:

🚀 Book Your Private Story Audit with J. Loren: https://pci.jotform.com/form/222696275293163

🎙️ Listen to the Leading Leaders Podcast: Leading Leaders Podcast by StoryPowerAcademy.com Studio with Host and Coach J Loren Norris

ABOUT THIS VIDEO

The "Human-Doing" Trap

"Your top performer isn’t 'slacking off'—they’re quiet cracking. 💔

We’ve spent so much time optimizing the 'Human-Doing' (the KPIs, the metrics, the grind) that we’ve forgotten how to lead the Human-Being. If you only lead the output, you eventually lose the person.

In this episode, we’re talking about the 'Grace of the Reset' and how to spot the fractures before the break. 🎧

In this video series, J. Loren Norris discusses:

• The StoryPower Method for engineering workplace culture.

ABOUT J. LOREN NORRIS

J. Loren Norris is a John Maxwell Certified Coach, US Air Force Veteran, and the Founder of StoryPower Academy. With 30+ years of experience speaking to audiences of up to 40,000, Loren helps leaders and influencers tell better stories, better.

CONNECT WITH LOREN:

🌍 Website: jlorennorris.com

🔗 LinkedIn: https://www.linkedin.com/in/jloren

🐦 X (Twitter): https://x.com/jlorennorris

#StoryPower #LeadershipCommunication #PublicSpeaking #JohnMaxwellTeam #ExecutiveCoaching

Copyright Tell it Like It Is, Inc 2026

4/16/2026 NARRATIVES- CULTURE - BRAND - LEADERSHIP DEVELOPMENT - STORYPOWER

EPISODE 1773

RESOURCES MENTIONED IN THIS VIDEO:

🚀 Book Your Private Story Audit with J. Loren: https://pci.jotform.com/form/222696275293163

🎙️ Listen to the Leading Leaders Podcast: Leading Leaders Podcast by StoryPowerAcademy.com Studio with Host and Coach J Loren Norris

ABOUT THIS VIDEO

Narrative First-Aid: Re-Authoring a Crisis

When a company fails or a project dies, the "story" usually becomes one of shame or blame. This episode teaches "Narrative First-Aid"—how to immediately step in and provide a redemptive arc before the "Story Creep" of rumors takes over.

In this video series, J. Loren Norris discusses:

• The StoryPower Method for engineering workplace culture.

ABOUT J. LOREN NORRIS

J. Loren Norris is a John Maxwell Certified Coach, US Air Force Veteran, and the Founder of StoryPower Academy. With 30+ years of experience speaking to audiences of up to 40,000, Loren helps leaders and influencers tell better stories, better.

CONNECT WITH LOREN:

🌍 Website: jlorennorris.com

🔗 LinkedIn: https://www.linkedin.com/in/jloren

🐦 X (Twitter): https://x.com/jlorennorris

#StoryPower #LeadershipCommunication #PublicSpeaking #JohnMaxwellTeam #ExecutiveCoaching

Copyright Tell it Like It Is, Inc 2026