I’ve always believed the best leadership lessons can come from unexpected places, and Will Guidara’s Unreasonable Hospitality – about turning a restaurant into the world’s best – proves it for healthcare too.

In this special Book Club episode of Healthcare Leadership Conversations, I share my takeaways from the book that’s reshaped how I think about service in the NHS. Will Guidara, former co-owner of Eleven Madison Park, shows how “unreasonable” acts of hospitality – going above and beyond in ways that surprise and delight – can transform any team or organisation.

I break down why hospital and hospitality share roots, and how small, deliberate gestures can rebuild trust, boost morale, and make healthcare feel truly human again.

What You’ll Discover

- Hospitality’s Healthcare Roots: Why “hospital” and “hospitality” come from the same word and how reclaiming that could fix our broken patient experiences.

- Unreasonable Acts That Work: Real examples like a New York hot dog cart for fine diners and how I’ve used similar surprises to lift NHS teams.

- Leading with Humanity: The simple challenge: one act of “unreasonable hospitality” this week could change your ward, clinic, or entire service.

Will’s story reminds me the NHS isn’t saved by tech or policy alone – it’s leaders choosing humanity that make the difference.

Giveaway Details:

Win a copy of Unreasonable Hospitality by Will Guidara

To celebrate the latest episode of Healthcare Leadership Conversations, we’re giving away 5 copies of Unreasonable Hospitality by Will Guidara.

How to enter:

- Follow us on Instagram

- Like, share and comment on the Podcast Episode Instagram post

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- Join our Linkedin Group - Healthcare Leadership Conversations

Closing date:

- Entries close at Midnight GMT on Friday 23rd January 2026

Winner selection:

- Five winners will be selected at random from all eligible entries and contacted via Instagram within 7 days of the closing date.

Eligibility:

- Open to UK residents aged 18 or over

- No purchase necessary

- One entry per person

Prize:

- One copy of Unreasonable Hospitality per winner

- No cash alternative

- The prize is non-transferable

Other important information:

This giveaway is not affiliated with or endorsed by the publisher, author, Instagram or LinkedIn

By entering, you agree to your name being announced if you win

Personal data will be used solely for the purpose of administering this giveaway and will not be shared or retained afterward Grab one, read it, and let’s chat about what you think.

Healthcare Leadership Conversations is produced by Urban Podcasts.