Payments are getting smarter and more automated, but the real question is simpler: are we making life easier for the humans behind every transaction? For Women Leaders in Payments Month, we’re joined by Kimling Lam, Chief Marketing Officer at Fortis, to talk about what “the future is human” actually looks like inside fintech, embedded payments, and modern go-to-market teams. Special thanks to Payroc for sponsoring this year’s series and supporting the advancement of women across the payments industry.

Kimling shares her career journey from Wellesley and broadcast journalism to TV news reporting, software sales, and leadership roles across major payments brands before stepping into her current CMO role. Along the way, we dig into how strong storytelling becomes a growth advantage in fintech marketing, why CEO sponsorship and networks can change a career trajectory, and what it really takes to turn ambiguity into strategy that drives pipeline and revenue.

We also explore the practical impact of generative AI and large language models on marketing workflows. Kimling explains why marketers are shifting from writing everything manually to orchestrating faster, more scalable work streams while protecting brand voice and applying human judgment. From there, we zoom out to B2B payments and accounts receivable, including the pain of “swivel chair accounting,” the importance of human-centered design, and why trust in payments feels invisible until something breaks.

If you care about customer experience, embedded finance, women in fintech leadership, and where AI helps or hurts, you’ll get a lot from this conversation.

Payments are getting faster and more automated, but the hardest part still isn’t the tech. It’s trust. We talk with Rachel Costello, VP of Platform Growth at Maverick, about why the future of payments is human and how leaders can keep empathy, judgment, and real partnership at the center while AI and automation reshape everything around us.

Rachel shares her career path into fintech, from early work in ad tech and e-commerce to revenue operations and growth roles, and why payments became the perfect place to combine strategy, go-to-market, and customer impact. We also dig into what she’s building today: strategic partnerships, embedded payment strategy, and the infrastructure that helps software platforms deliver seamless commerce experiences.

A big theme is embedded payments and embedded finance, and what it actually means when a software platform becomes a commerce platform. We break down the customer journey, preferred payment methods, and the practical outcomes businesses want: less friction, faster scaling, and simpler ways to get paid. Along the way, Rachel makes the case for fundamentals, customers don’t buy buzzwords like AI or APIs, they buy the results those tools deliver.

We wrap with leadership lessons, mentorship, and advice for the next generation of women in payments: raise your hand before you feel ready, get comfortable being uncomfortable, and choose a culture that fits how you work and grow.

A failed payment is never just a technical error. It’s a customer stuck at checkout, a merchant losing revenue, and a moment where trust is either reinforced or broken. We sit down with Alexandra Dolia, co-founder and COO of Akurateco, to talk about what payments leadership looks like when you refuse to treat the industry like a black box and you build teams that can explain what’s happening end to end.

Alexandra shares her path from Ukraine to a formative year in the United States as a teenage exchange student, then into fintech almost by accident through a contact center role. That early frontline experience shaped how she thinks about customer support, payment failures, and operational details that quietly define the client experience. We also unpack the leadership philosophy that came from working in a culture where knowledge is shared, not guarded, and how she’s applied it by developing people through structured internal education.

From there, we get practical about the future of payments: embedded checkout, automation, and why “the future is human” isn’t anti-technology. It’s a reminder that technology should sharpen judgment, not replace it. Alexandra breaks down how companies earn trust through transparency, honesty when things go wrong, and consistency over time, then points to a major shift reshaping global commerce: the fast-growing mix of alternative payment methods, from wallets to account-to-account and local rails, and the rising need for payment orchestration.