If your law firm feels like it’s running you—and not the other way around—this episode is your turning point.

Today’s guest is Steph Tuss, former CEO of a multi-million-dollar consulting firm and now a trusted advisor to high-growth businesses. In this deeply insightful and practical conversation, Steph shares how your leadership, vision, and team culture impact not just your bottom line—but the soul of your business.

We talk about:

1. What “organizational psychology” really means—and why your firm already has one (whether you know it or not)
2. Why visionary leadership matters more than KPIs (and how to get your team bought in)
3. How to stop hiring B and C players—and attract top-tier talent that actually wants to perform
4. The biggest myth about burnout and the reframe every law firm leader needs to hear
5. Why personal vision is just as important as business goals—and how it affects your finances, team, and family

Whether you’re leading a team, a firm, or just managing the chaos of your daily life, this episode is a masterclass in aligned leadership, practical mindset shifts, and how to build a business that supports the life you actually want.

The best part? It’s not about hustling harder. It’s about leading smarter—with clarity, collaboration, and courage.

Steph Tuss is a seasoned strategic advisor with over 15 years of experience empowering business founders to evolve and scale. As the former CEO of Life Is Now, Inc., she guided hundreds of businesses in leadership, operations, and team development. Steph specializes in strategic growth planning, leadership realignment, and resolving complex organizational challenges. Known for simplifying complex issues, she now works one-on-one with founders, helping them make confident, aligned decisions. When not advising, Steph travels the U.S. in her Airstream, finding inspiration in nature, music, and food.

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LAW FIRM MONEY MATTERS LINKS:

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You’re not just running a law firm—you’re building a business. So why are you still treating marketing like a side hustle?

In this powerful episode, I sit down with Ashley Robinson, founder of Green Cardigan Marketing and a master of turning “meh” marketing into real momentum for law firms. Ashley pulls back the curtain on what’s actually working right now, what’s outdated, and the hard truths law firm owners need to hear if they want consistent leads, profitable systems, and a practice that runs like a business—not a rollercoaster.

We dive into:

• Why “referrals only” is NOT a growth strategy (and what to do instead)
• What every firm needs to understand about branding vs. lead generation
• How to spot if your marketing “problem” is actually a sales, intake, or tracking problem
• Why your social media silence is costing you clients (and how to show up without going full TikTok)
• What the best firms are doing now that others are too scared to try (spoiler: it’s video, and you’re overthinking it)

If you’re tired of throwing spaghetti at the wall, wasting money on marketing that doesn’t convert, or feeling completely overwhelmed by what to do next—this is your episode.

Ashley breaks it down with honesty, humor, and zero fluff. You’ll leave knowing what matters, what doesn’t, and what to do next to stop the guesswork and finally get results.

Ashley Robinson is the founder and CEO of Green Cardigan Marketing, a digital marketing agency that focuses on helping law firms grow and achieve their financial goals through marketing strategies that work! Since its inception, Green Cardigan Marketing has been hyper focused on helping law firm owners achieve their goals all while providing out of this world customer service. To date, Ashley and her team have worked with over 150 law firms across 37 states.

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Feeling stuck at the edge of burnout while building a business that’s supposed to set you free? This episode is your wake-up call—and your roadmap.

Today, I’m joined by international business strategist Vanessa Shaw, founder of The Business Growth Academy and champion of women-owned law firms. With experience across the U.S., Europe, and the U.K., Vanessa brings real talk and proven strategies that help female attorneys scale with purpose, profit, and personal freedom.

Together, we dive into:

• The essential mindset shift from lawyer to CEO—and why avoiding it is costing you more than just time
• The hidden cost of tolerating too much in your firm (wait ‘til you hear the $500K wake-up call)
• Why time and overwhelm aren’t the real problem—and how to reclaim both without burning it all down
• How to identify your “champagne clients” and stop settling for beer-and-wine work
• What a “business reset” looks like—and how to renovate your firm without starting from scratch

If you’re in the messy middle of growth—hitting a revenue ceiling, maxed out on hours, and unsure how to scale without losing yourself—this conversation is for you.

Vanessa doesn’t just talk business; she redefines what success can look like for women in law.

This episode is your permission to pause, rethink, and rebuild. You don’t need to do it alone—and you certainly don’t need to keep grinding just to get by.

Vanessa Shaw is an international business strategist with experience across the USA, UK, and Europe. She’s held leadership roles at top organizations including the UN, World Economic Forum, KPMG, Oracle, and CMS, where she pioneered a cross-border virtual coaching program for attorneys in 2006.
Today, as founder of The Business Growth Academy, Vanessa helps women-owned law firms scale with purpose, profit, and personal freedom. Her proven Business Acceleration Model combines strategic growth with authentic leadership, empowering female attorneys to build sustainable practices that reflect their values and deliver exceptional client value.

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