Lauren Clements: Aesthetics marketing, ethical grey areas & learning strategy on the job
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Lauren Clements: Aesthetics marketing, ethical grey areas & learning strategy on the job
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In this episode of UnEDited, Ed sits down with Lauren Clements, UK Marketing Lead at BTL Aesthetics, to explore the reality of working in a fast growing industry that’s still learning how to market itself.
Lauren shares how she went from clinic floor social media to national strategy with no formal training, what she wishes she’d known earlier and how she built trust inside a sales led organisation.
They dive into the ethical grey areas the aesthetics world rarely talks about, including the surprising crossover between human medical devices and veterinary use, and the responsibility marketers carry in shaping healthier beauty and wellbeing narratives.
From capability gaps to brand storytelling to the future of professionalism in aesthetics marketing, this episode offers honest insights from someone shaping the sector from the inside.