What do you do when you know there's a better way to build an industry and you're willing to walk away from everything you've built to prove it? In this episode, Christin and Amber sit down with Jim, Co-Founder and CEO of Unlock, to discuss what it takes to leave a successful company, challenge conventional thinking, and build a category-defining business from the ground up.

Jim shares the story behind launching Unlock during the uncertainty of COVID, how he found the right business partner, and why he believed homeowners deserved a new approach to accessing their home equity. Along the way, he reveals the leadership lessons, capital market strategies, and company values that helped Unlock become one of the fastest-growing companies in its space.

Key Topics:

• Building a startup during COVID and scaling with a "second rodeo" advantage

• Why trust, transparency, and education are critical in financial services

• Creating a company culture where debate, collaboration, and accountability thrive

• Why trust is everything when handling people’s main asset: a home

• Leadership lessons on perseverance, hiring, mentorship, and managing uncertainty

Whether you're a founder, entrepreneur, executive, or building something new in a competitive market, this episode offers a masterclass in innovation, leadership, and long-term thinking. Jim's perspective on risk, trust, company culture, and scaling a business will resonate with anyone navigating growth while trying to stay true to their mission.

Be sure to like, subscribe, and follow for more conversations with leaders who are changing industries and sharing the lessons they've learned along the way.

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Follow the hosts and guest     

Christin’s LinkedIn: https://www.linkedin.com/in/christindaniels/       

Amber’s LinkedIn: https://www.linkedin.com/in/amberhalvorson/    

Jim’s LinkedIn: https://www.linkedin.com/in/james-riccitelli-64187466/

Unlock: https://www.unlock.com/home/