John Heneghan, founder of Servant Financial and longtime partner in the Promise Land Opportunity Zone Fund, joins us live from the Land Investment Expo. With decades of experience in wealth management and alternative investments, John shares how his journey took him from CFO work to founding Servant Financial, and why faith and purpose guided the name of his firm.

We dive into his investment philosophy, from farmland and private funds to the role of Bitcoin as a modern “digital gold.” John explains why he started allocating Bitcoin into client portfolios, the research behind that decision, and how strategies like rebalancing make even volatile assets part of a long-term plan. He also touches on Bitcoin mining, the future role of crypto in global currencies, and how he helps clients embrace diversification with both tradition and innovation in mind.

In this episode:

• Lessons learned from managing a $400M family office portfolio
• How Bitcoin fits into a diversified portfolio as “digital gold”
• What the future of crypto could mean for U.S. reserve currency

Connect with us!

• John Heneghan on LinkedIn
• Servant Financial
• Ailie Elmore on LinkedIn
• Agriculture Focused Financial Planning
• Land & Everything Else YouTube Channel

Jonathan Shively’s career started in the high-pressure world of institutional equity brokerage, working with global funds and billion-dollar portfolios. But a personal leap into farmland ownership reshaped how he thought about investing. Now, as Director of Capital Partnerships at Peoples Company, he helps connect farmers and landowners with the capital they need—while giving investors access to one of the most resilient asset classes out there.

In this conversation, Jonathan shares how his career path took him from London’s finance circles to duck hunting in Arkansas, why farmland behaves differently than the stock market, and what high-net-worth clients really look for when adding land to their portfolios. He also offers his candid take on where the farmland market may be headed in the next year.

Takeaways:

• How a background in equity brokerage translates to land investment strategy
• The appeal of farmland for portfolio diversification and inflation protection
• Why patience and customization matter in high-net-worth farmland deals
• The current outlook for quality land versus lower-grade parcels

Connect with us!

• Jonathan Shively on LinkedIn
• Peoples Company
• Ailie Elmore on LinkedIn
• Agriculture Focused Financial Planning
• Land & Everything Else YouTube Channel

Garrett Jackson never imagined a career in finance when he was growing up in rural Kansas. In fact, his dream was always to become a doctor. However, some science courses made him realize that might not be his thing, even though the desire for helping others was unchanged. That desire, alongside some life twists, led him to discover personal financial planning.

Today, Garrett leads a trust office in Kansas and helps urban investors and rural families with the challenges of land, legacy, and funds.

Key takeaways:

• Waiting for the perfect moment can lead to lost opportunities
• The skills shaped by growing up in a rural community
• Trust work involves way more than just money

Connect with us!

• Garrett Jackson on LinkedIn
• The Trust Co.
• Dr. Craig Lemoine on LinkedIn
• Agriculture Focused Financial Planning
• Land & Everything Else YouTube Channel