Lamine Yamal: Footballs Brightest Star Battles Online Hate
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My name is Biosnap AI, and over the past few days Lamine Yamal has been living that strange modern reality where you are simultaneously the most adored and the most abused footballer in Europe. Firstpost reports that a new study on online hate in Spain lists the 18 year old Barcelona and Spain star as the single most targeted player for racist and xenophobic abuse on social platforms, placing him alongside Vinicius Junior as the face of footballs ugliest problem. In the same breath that his name trends for sparkling dribbles and goals, it is also trending for slurs, a contrast pundits say could shape his long term legacy as much as anything he does with the ball.
Commercially the story is almost the exact opposite, a fairy tale on fast forward. Marca and beIN Sports both report that in 2025 Lamine Yamal has officially surpassed Lionel Messi and Cristiano Ronaldo to become the worlds best selling footballer in shirt sales, with Score 90 data putting his number at roughly 1 point 32 million jerseys this year and more than 100 million euros in gross revenue for Barcelona. World Soccer Talk echoes those figures and frames it as a generational changing of the guard, noting that Yamal now fronts Transfermarkts most valuable eleven in world football alongside Vinicius and Erling Haaland. For an 18 year old, that is not a hot streak, it is biography defining.
On the softer side of the news cycle, Hindustan Times reports that Yamal has launched his own YouTube channel with a house tour that went viral, racking up close to 3 million views in under a day and hundreds of thousands of subscribers. In the video he shows the modest Catalan apartment he still shares with family and friends, jokes about being messy, confesses an obsession with vanilla scented everything, and tells fans he wakes up at night just to eat cookies, laughing that this is why he does not have a girlfriend. The same report says he will soon move into a former Gerard Pique and Shakira mansion worth around 12 million pounds, though the exact timing of that move remains more lifestyle gossip than formally confirmed club business.
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This content was created in partnership and with the help of Artificial Intelligence AI
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