LTK Creators, Brittany Sjogren & Jen Reed - Inside LTK Con 2025 (Part 1)
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Recorded at LTK Con 2025, this episode of More to Say brings together two powerhouse creators: Brittany Sjogren (@loverlygrey) of Loverly Grey, known for her fashion and lifestyle content and her knack for mixing affordable and luxury style, and Jen Reed (@thesisterstudioig) of The Sister Studio, known for her approachable, stylish finds and proving that dressing well doesn’t always mean spending a lot.
Together, Brittany and Jen share their insights on building engaged communities, growing influence, and creating meaningful connections with their audiences. They provide a masterclass in creator commerce, community-building, and leadership, offering both inspiration and actionable advice for anyone looking to grow their business, engage authentically, and make a lasting impact.
WE DISCUSS:
- (00:00) Brittany Sjogren: The Power of Reels and Community Engagement
- (02:31) Insights from LTKCon: Creator Collaboration and Growth
- (05:38) Navigating Social Media Metrics and Creator Mindset
- (08:12) Building a Strong Community and Effective Content Strategy
- (11:09) The Importance of Authenticity in Content Creation
- (13:58) The Role of Gifting and Product Seeding in Influencer Marketing
- (19:20) Strategies for Growth and Overcoming Challenges
- (25:16) Creating a Connection with Your Audience
- (27:57) The Journey from Creator to Entrepreneur
- (33:41) Jen Reed: Finding Balance in Business and Personal Life
- (36:27) Giving Back to the Community
- (38:57) Advice for Aspiring Creators
- (42:06) The Future of Content Creation and Trends
LTK for Creators
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