Once AI handles the status updates and the deal prep, a sales leader is left with what software cannot touch: coaching the team, reading which deals are real, and the judgment a hard quarter turns on.

Shawn Green, Go-to-Market Leader at Clario, treats AI as the latest in thirty years of technology shifts, only faster. His point is that AI does not shrink the sales leader's job, it concentrates it, taking the internal work no buyer ever sees and leaving the customer-facing work to a person. With host Michael Lazik, he talks about where to draw that line, how AI's visibility sharpens coaching, and why a leader's own adoption sets the team's ceiling. For a sales leader pushed to do more with less, the choice is not whether to adopt AI but whether to bank the freed hours as cuts or redeploy them into the work only a person can do.


You'll learn:
1. How to decide which sales work AI should absorb and which human touches a customer must still feel
2. Why a fully booked calendar and token usage are the two checks that show AI is working
3. How AI turns one-on-ones into coaching built on real activity, not the rep's recap
4. Why the most resistant adopter is often the senior leader, and how to get unstuck
5. What is left to compete on once every rival runs the same AI stack


Shawn is open to comparing notes on where AI belongs in a sales org and where the human still decides the deal. If you want to exchange perspectives, reach out to him on LinkedIn: https://www.linkedin.com/in/sg8584/

Michael Lazik brings more than 18 years of experience building and scaling B2B commercial teams across Europe, working with senior leaders on hiring, team development, and sustainable growth. As president of the Berlin Chapter of the LEADERS IN SALES Community, he creates a space for senior leaders to connect and learn from each other.

Get in touch with Michael on LinkedIn: https://www.linkedin.com/in/michaellazik/?locale=en_US

More episodes and insights: https://www.leadersinsales.io/

Has data-driven marketing killed creativity?

In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.


You’ll learn:

1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing
2. How to ensure ROI on your marketing investments while leaving room for experimenting
3. How Joerg allocates marketing budget to differentiating initiatives
4. Why Finastra built their own video streaming channel Finastra TV
5. Which KPIs to measure to report proof of value for outside-the-box initiatives

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About Joerg:
With more than 20 years of leadership experience, Joerg transformed global marketing organizations across the B2B software industry. He has led teams to become integrated, high performing and digital first. Joerg believes in focus, simplicity, and the courage to be different. He enjoys a good espresso and rides his mountain bike with passion. His superpower is endless positivity.

Find Joerg on LinkedIn: https://www.linkedin.com/in/joergklueckmann/

Joerg's favorite business book:
Play Bigger by Al Ramadam and Kevin Maney | https://shorturl.at/afjTW
Impromptu by Reid Hoffman | https://shorturl.at/afor7

Joerg's favorite podcasts:
Capital Allocators with Ted Seides | https://www.capitalallocators.com/

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About Finastra:
Formed in 2017 by the integration of Misys and D+H under Vista Equity Partners, Finastra enables the financial services world to deliver the future of banking. Applications that power financial institutions, marketplaces that accelerate industry & an open innovation platform for banks, fintechs & non-banks to connect and collaborate. Finastra delivers this vitally important technology to financial institutions of all sizes across the globe, including 90 of the world’s top 100 banks.

Website: https://www.finastra.com/
Industry: Financial Services
Company size: 5,001-10,000 employees
Headquarters: Paddington, London
Founded: 2017

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About the host Sammy:
Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.

Get in touch with Sammy here on LinkedIn.

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Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

Driving demand for your company at every stage of your marketing funnel?

Rodolfo shares how they do it at Recharge.

In today's episode, Rodolfo Yiu, Head of Demand Generation at Recharge shares with Sammy, how he and his team keep their pipeline healthy and full.


You’ll learn:

1. How Rodolfo drives demand on top, middle and bottom of funnel for Recharge
2. How Recharge is distributing its demand gen investments in paid search as a market leader
3. Why Rodolfo still regularly listens in on his team's sales calls


About Rodolfo:
Rodolfo is a B2B SaaS marketing leader located in San Francisco, currently working at Recharge as Head of DG, a leading subscription solution for DTC brands. He is passionate about building and developing marketing teams to solve business problems by partnering with GTM teams. He was previously at Okta and a number of startups.

Find Rodolfo on LinkedIn: https://www.linkedin.com/in/rodolfoyiu/
Rodolfo’s favorite business book:
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture - Scott Belsky https://amzn.to/3GtMu1N
Rodolfo’s favorite podcast:
Grit podcast with Joubin Mirzadegan https://www.kleinerperkins.com/podcasts
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About Recharge:
Recharge is the leading subscription payments solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Recharge’s subscription billing and payment management solutions are designed to help merchants grow by increasing revenue and customer lifetime value while reducing operating costs and churn.

Website: https://rechargepayments.com/
Industry: E-Commerce, Mobile Payments, Software, Subscription Service
Company size: 500+
Headquarters: Santa Monica, California, United States
Founded: 2014
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About the host Sammy:
Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.

Get in touch with Sammy here on LinkedIn.

__________

Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.