One of the biggest moments in our company's history happened this month.

Fresh off Spain's World Cup victory, Lamine Yamal was spotted wearing our Private Selection hat during the FIFA World Cup Final. In this episode, we break down how it happened, what it means for the brand, and what's next.

We also officially announce our partnership with Monster Energy and dive into another packed episode of sneakers, streetwear, collectibles, and everything happening in culture.

In this episode we discuss:

• 🇪🇸 Lamine Yamal wearing our hat during the FIFA World Cup Final
• ⚡ Official Monster Energy sponsorship announcement
• 🍈 We try the viral frozen melon "ice cream" trend
• 🥤 We create Monster Energy ice cream (yes, really)
• 👟 Upcoming sneaker releases you should know about
• 🔥 Why Travis Scott should pivot to an Air Force 1 line with Nike
• 🎨 The rise—and slowdown—of KAWS & Takashi Murakami
• 🎴 Pokémon pack openings and our biggest pulls

New episodes every week.

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