About Kyle Sheldon: Kyle Sheldon is the co-founder of De Facto Digital Consulting and a seasoned professional with over a decade of experience in the legal marketing industry. Alongside co-founder John Schroeder, Kyle launched De Facto Digital Consulting with a mission to bring greater transparency, accountability, and ethical practices to legal marketing. His work focuses on helping law firms better understand their digital investments and make informed, results-driven decisions that support sustainable growth.

In this episode, Ted and Kyle Sheldon discuss:

• Why unbiased marketing analysis is critical for law firms navigating SEO, PPC, and LSAs
• The most common marketing blind spots law firms face, including lead tracking and case attribution
• How intake breakdowns quietly destroy otherwise strong marketing campaigns
• What high-performing law firms do differently when it comes to budgets, expectations, and partners
• How better technology and accountability connect your marketing spend to real, trackable profit

Key Takeaways:

• Kyle built De Facto Digital Consulting specifically to remove vendor bias, offering law firms objective insights without selling SEO, PPC, or media services.
• Many firms struggle not because of poor traffic generation, but because they fail to track leads, attribute cases correctly, and follow up effectively during intake.
• The strongest firms treat marketing as a serious business investment—setting realistic budgets, hiring vetted partners, and holding agencies accountable to results.
• Without understanding true cost per case and payout potential, firms operate with blind spots that prevent smart scaling decisions.
• Long-term growth comes from connecting the full lifecycle—from awareness and lead generation through intake, case management, and revenue realization.

"We do not do any marketing ourselves. So we always say, no SEO, no PPC, no social media marketing. That allows us to be totally objective." — Kyle Sheldon

Connect with Kyle Sheldon:

Website: https://defactodigitalconsulting.com/

Facebook: https://www.facebook.com/DeFactoDigital

YouTube: https://www.youtube.com/channel/UCIRp_k2QQ7kU56pVEoksQsg

Instagram: https://www.instagram.com/defactodigitalconsulting/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.