Everyone’s talking about AI—but what’s actually useful, and what’s just noise? Grace and Paul share how they’re actually using AI in creative work, what it’s changing, and why it’s not replacing your content team anytime soon (unless your content team is terrible).

What You’ll Learn:
➡️ The real pros and cons of using AI in creative industries
➡️ How AI is shifting job roles—not stealing them
➡️ Ways to use AI for ideation, organization, and creative direction
➡️ Common AI myths (and instant reactions to each)
➡️ Why AI makes the creative brief even more important

Free Download:
“Get It Out of Your Head” Creative Brief Template → https://click.griffith.media/brief

Our Agency → https://www.griffith.media
The Studio → https://www.bigscreentx.com

Support the Show:
Follow/Subscribe for more episodes
Leave a quick review (tell us your #1 takeaway)
Share this with a founder or marketer navigating the AI wave

Follow Us:
Instagram: https://www.instagram.com/griffith.media/
LinkedIn: https://www.linkedin.com/company/griffithmedia

Credits:
A Griffith Media production. Recorded at Big Screen Studios, Dallas, TX. Produced by the Griffith Media team.

Sharing ideas is easy. Getting the result you pictured? That’s the game. Grace and Paul walk through a dead-simple creative brief that aligns founders, marketers, and creative teams—plus a feedback script for when the first draft misses the mark.

What You’ll Learn:
➡️ The 4 essentials of an effective brief: Goal, Emotion, Aesthetic, Results
➡️How to share references without cloning someone else’s brand
➡️Why a brand guide is the sandbox your creatives need
➡️A simple feedback script: Here’s what works → Here’s what doesn’t → More of this, less of that → Because… → Take another pass with X in mind
➡️How to collaborate without micromanaging

Free Download:
“Get It Out of Your Head” Creative Brief Template → https://click.griffith.media/get-it-out-of-your-head

Our Agency → https://www.griffith.media/
The Studio → https://www.bigscreentx.com/

Support the Show:
Follow/Subscribe for more episodes
Leave a quick review (tell us your #1 takeaway)
Share this with a founder or creative director who needs a simpler brief

Follow Us:
Instagram: https://www.instagram.com/griffith.media/
LinkedIn: https://www.linkedin.com/company/griffith-media/people/?viewAsMember=true

Credits:
A Griffith Media production. Recorded at Big Screen Studios, Dallas, TX. Produced by the Griffith Media team.

If your highlight reel is just smiling faces and background music… you’re leaving serious story (and sales) on the table.

In this episode of Known For, Grace and Paul pull back the curtain on how Griffith Media captures real human moments during events—moments that don’t just recap, but convert.

From strategic storytelling to sponsor love to that magical "fly on the wall" footage, this one's a crash course in transforming your 2025 event into a marketing machine for 2026.

Plus, special guest Myron Brooks joins the show to drop gold on how to interview strangers without making it weird—and how to turn one authentic interaction into a memory (and a marketing moment) that sticks. Whether you’re running conferences, fundraising galas, or community events, you’ll walk away with practical ways to sell next year's event.

What You’ll Learn in This Episode:

➡️ Why highlight reels alone aren’t enough—and what to capture instead
➡️ How to film conversations that feel unscripted (but still hit your brand message)
➡️ How video coverage drives ticket sales, sponsor interest, and speaker demand
➡️ What goes into our “docu-style” recap format that turns events into stories
➡️ How to make sponsors look amazing—and why it matters way more than you think
➡️ Tips from Myron Brooks on drawing out authentic stories from total strangers
➡️ Behind-the-scenes shots that humanize your speakers (and build connection)

🎧 Guest Highlight:

Myron Brooks – Associate Pastor at Union Church & Founder of Theophony Creative – shares how he uses storytelling, psychology, and a little bit of hustle to create powerful event footage on the fly.

Instagram: https://www.instagram.com/themyronb/
Theophany Creative: https://www.instagram.com/theophanycreative/
Myron's Podcast: https://www.instagram.com/1stgenerationsuburbs/

About the Show

Known For is a Griffith Media original recorded on the Volume Wall at Big Screen Studios in Dallas, TX. Each episode is packed with brand storytelling strategies and creative marketing tactics for service-based small businesses who want to stand out.

🔗 Links & Resources:

Griffith Media: griffith.media
Book our Dallas studio: bigscreentx.com
Watch a sample event doc here: griffith.media/events

Enjoyed the episode? Hit Subscribe, leave a review, or tell us your favorite “unscripted” moment from an event you’ve hosted or attended.

#EventMarketing #StorytellingInBusiness #TestimonialVideos #ConferenceVideo #KnownForPodcast #GriffithMedia #SponsorContent #HumanizeYourBrand