How to Humanize Your Branding with Customer Stories | Known For Podcast – Episode 1

There’s a difference between a review and a story. And your audience can feel it.

In this premiere episode of the Known For podcast, we pull back the curtain on how to create authentic, emotionally resonant customer stories that go beyond star ratings. We’re sharing the exact framework we use when interviewing real people — clients, patients, employees — to draw out human moments that make your brand unforgettable.

Whether you're a business owner, creative, or marketer trying to tell better stories, this episode gives you practical tips for capturing impactful testimonials on camera — even when people don’t know what to say.

What You’ll Learn in This Episode:

• Why reviews aren’t enough — and what actually builds trust
• How to make your customer stories feel more real and less scripted
• Our M.U.S.E. framework (Moments, Universalisms, Specifics, Emotion)
• Real client examples from dentists, nonprofits, and more
• Tips for better interviews — especially when answers are boring or vague
• How video brings emotion to life in ways text never can

About the Show
Known For is a Griffith Media podcast recorded on the Volume Wall at Big Screen Studios in Dallas, Texas. Produced by the Griffith Media team, we talk all things brand storytelling, content creation, and how to turn what you’re known for into consistent content that moves people.

Links & Resources:
Learn more about our agency: https://www.griffith.media

Book our studio: https://www.bigscreentx.com/

Enjoying the podcast?
Hit Subscribe so you don’t miss an episode.
Leave us a review — or better yet, tell us your favorite customer story in the comments.

Welcome to the Known For Podcast

If you asked your customers, “What is your business known for?” what would they say?

In this trailer episode, Grace and Paul Griffith introduce Known For, a podcast for brand leaders, creatives, and marketers who want to build a brand people talk about. As co-founders of Griffith Media, and yes, a married duo, they bring years of experience in video production, messaging, and strategy to help you turn your creative work into real business impact.

You'll get a preview of the kinds of topics we’ll cover, from brand storytelling and testimonial videos to cross-industry creative ideas, all through a marketing lens. Whether you're in healthcare, nonprofit, B2B, or creative services, there’s something here for you.

Ready to be known for what makes you great?
Follow the show so you never miss an episode. And after you listen, leave us a review to let us know what kind of stories or strategies would be most valuable to you.

🎧 Subscribe and let’s build a brand worth talking about.

Watch on YouTube:
https://youtu.be/cjhpsHF0IwQ

Learn more about us:
www.griffith.media
podcast.griffith.media
www.bigscreentx.com