Episode 05: Resilience, Relationships, and Real Estate
In this episode of Know Your People, host Bob Kelley sits down with Iris Zettler to talk about her journey into real estate and what it truly takes to succeed in the industry. From starting later in life to building experience across different fields, Iris shares how resilience, empathy, and strong relationships have shaped her career. The conversation also highlights the importance of teamwork, guiding clients through emotional decisions, and staying grounded in integrity.

Chapters

[00:00] How Iris Got Into Real Estate
Starting later in life, early challenges, and building experience through other industries.

[02:00] Early Team Experience & Transition
Lessons from a difficult first team and why finding the right environment matters.

[05:00] The Value of Team Culture
Support, collaboration, and how the right team makes a difference in daily work.

[07:00] Balancing Work and Family Life
Managing real estate while prioritizing family and personal time.

[09:00] Working with Buyers (Especially First-Time Buyers)
Empathy, guidance, and building trust through the buying process.

[11:00] The Importance of Financing First
Why buyers must understand their numbers before starting the search.

[13:00] Understanding Client Goals
Asking the right questions to find the right home and long-term fit.

[15:00] Managing the Transaction Process
Guiding clients through contracts, expectations, and next steps.

[17:00] Preparing and Selling a Home
Advice for sellers on pricing, presentation, and handling showings.

[20:00] Pricing Strategy & Market Reality
How pricing impacts demand and final outcomes.

[24:00] Challenging Deals & Ethical Lessons
Real stories that highlight integrity and problem-solving.

[29:00] Why Being on a Team Matters
Support systems, mentorship, and navigating complex deals.

[32:00] What Real Estate School Doesn’t Teach You
The gap between theory and real-world experience.

[34:00] Working with Families in the Buying Process
Handling multiple opinions and keeping clients confident.

[37:00] Life Outside of Real Estate
Family, traditions, and maintaining balance.

[40:00] Final Thoughts: Representing Clients the Right Way
A commitment to treating every client like your own.

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Follow Iris Zettler
Email - iriszettler@bobkelleyteam.com
Instagram - https://www.instagram.com/izettler6
Facebook - https://www.facebook.com/iris.zettler

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• Website - https://bobkelleyteam.com